Bellisario College of Communications, The Pennsylvania State University, 104 Carnegie Building, University Park, PA, 16802, USA.
Murrow College of Communication, 208 Goertzen Hall, PO BOX 642530, Pullman, WA, 99164, USA.
Soc Sci Med. 2021 Jun;279:113963. doi: 10.1016/j.socscimed.2021.113963. Epub 2021 Apr 28.
On March 11, 2020, actor Tom Hanks announced via social media that he had been diagnosed with COVID-19. Previous research has found celebrity illness disclosures to influence behavior, but during the uncertainty of a pandemic, the effects of such a disclosure were unclear.
To test the proposed Celebrity Illness Disclosure Effects (CIDE) model, demonstrating how an illness disclosure, communicated through mediated and interpersonal channels, may shape willingness to engage in prevention behaviors.
We conducted an online survey (N = 587) 24 hours after Hanks' COVID-19 disclosure.
Findings revealed that celebrity-related perception variables predicted illness-related cognitions and emotions, which were associated with willingness to enact prevention behaviors. Greater willingness to seek information, stronger perceptions of COVID as a threat, and stronger perceptions of efficacy for dealing with COVID after learning of Hanks' diagnosis predicted stronger willingness to enact prevention behaviors. However, anxiety about COVID predicted lower willingness to enact prevention behaviors.
The CIDE model can serve as a guide for future research in this area. The results can help scholars who aim to better understand the phenomena around celebrities and health communication as well as policymakers who hope to ride the wave of star power to improved public health outcomes.
2020 年 3 月 11 日，演员汤姆·汉克斯通过社交媒体宣布自己被诊断出患有 COVID-19。此前的研究发现，名人患病披露会影响行为，但在大流行的不确定时期，这种披露的影响尚不清楚。
测试拟议的名人疾病披露效应（CIDE）模型，证明通过中介和人际渠道传达的疾病披露如何影响人们参与预防行为的意愿。
在汉克斯 COVID-19 披露后 24 小时，我们进行了一项在线调查（N=587）。
研究结果表明，名人相关的感知变量预测了与疾病相关的认知和情绪，这些认知和情绪与实施预防行为的意愿有关。在了解汉克斯的诊断后，更强的寻求信息意愿、更强的对 COVID 作为威胁的感知以及更强的应对 COVID 的效能感预测了更强的实施预防行为的意愿。然而，对 COVID 的焦虑预测了实施预防行为的意愿较低。
CIDE 模型可以作为该领域未来研究的指南。研究结果可以帮助那些希望更好地理解名人与健康传播现象的学者以及希望借助明星力量改善公共卫生成果的政策制定者。
