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激励提升对面板研究两波调查中的回应率、实地调查工作量及成本的影响

The Effects of an Incentive Boost on Response Rates, Fieldwork Effort, and Costs across Two Waves of a Panel Study.

作者信息

McGonagle Katherine A

机构信息

University of Michigan, Institute for Social Research.

出版信息

Methoden Daten Anal. 2020;14(2):241-250. doi: 10.12758/mda.2020.04.

Abstract

This paper describes the association between an incentive boost and data collection outcomes across two waves of a long-running panel study. In a recent wave, with the aim of achieving response rate goals, all remaining sample members were offered a substantial incentive increase in the final weeks of data collection, despite uncertainty about potential effects on fieldwork outcomes in the following wave. The analyses examine response rates and the average number of interviewer attempts to complete the interview in the waves during and after the incentive boost, and provide an estimate of the cost of the incentives and fieldwork in the waves during and following the boost. The findings provide suggestive evidence that the use of variable incentive strategies from one wave to the next in the context of an ongoing panel study may be an effective strategy to reduce nonresponse and may yield enduring positive effects on subsequent data collection outcomes.

摘要

本文描述了在一项长期进行的面板研究的两波调查中,激励措施的增加与数据收集结果之间的关联。在最近的一波调查中,为了实现回复率目标,尽管不确定这对下一波实地调查结果可能产生的影响,但在数据收集的最后几周,所有剩余的样本成员都获得了大幅增加的激励。分析考察了激励措施增加期间及之后各波调查中的回复率以及访员完成访谈的平均尝试次数,并估算了激励措施增加期间及之后各波调查中激励措施和实地调查的成本。研究结果提供了具有启发性的证据,表明在持续进行的面板研究中,从一波调查到下一波调查采用可变激励策略可能是减少无回应情况的有效策略,并且可能对后续数据收集结果产生持久的积极影响。

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