Department of Health Services and Hospital Administration, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi Arabia.
Health Economics Research Group, King Abdulaziz University, Jeddah, Saudi Arabia.
JMIR Public Health Surveill. 2021 Jul 30;7(7):e28888. doi: 10.2196/28888.
BACKGROUND: The COVID-19 pandemic has resulted in panic among the general public, leading many people to seek out information related to COVID-19 through various sources, including social media and traditional media. Identifying public preferences for obtaining such information may help health authorities to effectively plan successful health preventive and educational intervention strategies. OBJECTIVE: The aim of this study was to examine the impact of the types of sources used for obtaining COVID-19 information on the attitudes and practices of the general public in Saudi Arabia during the pandemic, and to identify the socioeconomic and demographic factors associated with the use of different sources of information. METHODS: This study used data from a cross-sectional online survey conducted on residents of Saudi Arabia from March 20 to 24, 2020. Data were analyzed using descriptive, bivariate, and multivariable logistic regression analyses. Bivariate analysis of categorical variables was performed to determine the associations between information sources and socioeconomic and demographic factors. Multivariable logistic regression analyses were employed to examine whether socioeconomic and demographic variables were associated with the source of information used to obtain information about COVID-19. Moreover, univariable and multivariable logistic regression analyses were conducted to examine how sources of information influence attitudes and practices of adhering to preventive measures. RESULTS: In this analysis of cross-sectional survey data, 3358 participants were included. Most participants reported using social media, followed by the Ministry of Health (MOH) of the Kingdom of Saudi Arabia, as their primary source of information. Seeking information via social media was significantly associated with lower odds of having an optimistic attitude (adjusted odds ratio [aOR] 0.845, 95% CI 0.733-0.974; P=.02) and adhering to preventive measures (aOR 0.725, 95% CI 0.630-0.835; P<.001) compared to other sources of information. Participants who obtained their COVID-19 information via the MOH had greater odds of having an optimistic attitude (aOR 1.437, 95% CI 1.234-1.673; P<.001) and adhering to preventive measures (aOR 1.393, 95% CI 1.201-1.615; P<.001) than those who obtained information via other sources. CONCLUSIONS: This study provides evidence that different sources of information influence attitudes and preventive actions differently within a pandemic crisis context. Health authorities in Saudi Arabia should pay attention to the use of appropriate social media channels and sources to allow for more effective dissemination of critical information to the public.
背景:COVID-19 大流行导致公众恐慌,许多人通过各种来源(包括社交媒体和传统媒体)寻找与 COVID-19 相关的信息。确定公众获取此类信息的偏好可能有助于卫生当局制定成功的卫生预防和教育干预策略。
目的:本研究旨在探讨在 COVID-19 大流行期间,沙特阿拉伯公众获取 COVID-19 信息的来源类型对其态度和行为的影响,并确定与使用不同信息来源相关的社会经济和人口统计学因素。
方法:本研究使用了 2020 年 3 月 20 日至 24 日对沙特阿拉伯居民进行的横断面在线调查的数据。使用描述性、双变量和多变量逻辑回归分析对数据进行分析。对分类变量的双变量分析用于确定信息来源与社会经济和人口统计学因素之间的关联。多变量逻辑回归分析用于检查社会经济和人口统计学变量是否与获取 COVID-19 信息的信息来源相关。此外,还进行了单变量和多变量逻辑回归分析,以检验信息来源如何影响遵守预防措施的态度和行为。
结果:在对横断面调查数据的分析中,纳入了 3358 名参与者。大多数参与者报告说他们主要通过社交媒体、沙特阿拉伯王国卫生部(MOH)获取信息。与其他信息来源相比,通过社交媒体获取信息与较低的乐观态度(调整后的优势比 [aOR] 0.845,95%置信区间 [CI] 0.733-0.974;P=.02)和遵守预防措施(aOR 0.725,95%CI 0.630-0.835;P<.001)的可能性显著相关。通过 MOH 获取 COVID-19 信息的参与者具有更大的可能性具有乐观态度(aOR 1.437,95%CI 1.234-1.673;P<.001)和遵守预防措施(aOR 1.393,95%CI 1.201-1.615;P<.001)比通过其他来源获取信息的参与者。
结论:本研究提供的证据表明,在大流行危机背景下,不同的信息来源对态度和预防措施的影响不同。沙特阿拉伯的卫生当局应该注意使用适当的社交媒体渠道和来源,以便更有效地向公众传播关键信息。
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