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新媒体使用对健康行为的影响：一项中国的案例研究。

Effects of New Media Use on Health Behaviors: A Case Study in China.

作者信息

Tang Lifang, Wang Jie

机构信息

School of Media and Design, Hangzhou Dianzi University, Hangzhou, China.

出版信息

Iran J Public Health. 2021 May;50(5):949-958. doi: 10.18502/ijph.v50i5.6112.

DOI:10.18502/ijph.v50i5.6112
PMID:34183953
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8223554/
Abstract

BACKGROUND

Mass communication is one of the most important ways in health communication. The emergence of new media has changed the way people acquire health information and then their health behaviors. However, few studies have been conducted about complicated relations between media use and health behaviors under new media conditions and further systematic explanation is needed.

METHODS

A hypothesis model for the influence of WeChat use on health behaviors was constructed to explore the internal influencing mechanism of new media use on health behaviors. An empirical analysis on the internal influencing mechanism of WeChat use on health behaviors was carried out with a survey data consist of 463 young active users on famous online social network sites in China from March to June 2019.

RESULTS

New media use represented by WeChat has significant positive influence on health behaviors. Individuals who frequently use new media related to health have better health conditions than those who rarely use them. The improvement of health behaviors is mainly attributed to acquisition of health knowledge. Such effect is also mediated by the degree of individuals' trust in health knowledge.

CONCLUSION

This study not only discloses the influencing mechanism of new media use and health knowledge on health behaviors, but also confirms the value of new media in promoting public health communication and public health behaviors. Conclusions provide significant references in decision-making to develop effective guidance of public health.

摘要

背景

大众传播是健康传播的最重要方式之一。新媒体的出现改变了人们获取健康信息的方式，进而改变了他们的健康行为。然而，关于新媒体环境下媒体使用与健康行为之间的复杂关系，鲜有研究，需要进一步进行系统解释。

方法

构建微信使用对健康行为影响的假设模型，以探究新媒体使用对健康行为的内在影响机制。利用2019年3月至6月在中国著名在线社交网站上的463名年轻活跃用户的调查数据，对微信使用对健康行为的内在影响机制进行实证分析。

结果

以微信为代表的新媒体使用对健康行为有显著的正向影响。经常使用与健康相关新媒体的个体比很少使用的个体健康状况更好。健康行为的改善主要归因于健康知识的获取。这种影响还通过个体对健康知识的信任程度来介导。

结论

本研究不仅揭示了新媒体使用和健康知识对健康行为的影响机制，还证实了新媒体在促进公共健康传播和公共健康行为方面的价值。研究结论为制定有效的公共卫生指导决策提供了重要参考。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/4d6e/8223554/6c4931d56a57/IJPH-50-949-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/4d6e/8223554/7b32d156d2e5/IJPH-50-949-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/4d6e/8223554/6c4931d56a57/IJPH-50-949-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/4d6e/8223554/7b32d156d2e5/IJPH-50-949-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/4d6e/8223554/6c4931d56a57/IJPH-50-949-g002.jpg

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