Department of Communication, University of California, Santa Barbara, California 93106, USA.
J Health Commun. 2011;16 Suppl 1:45-58. doi: 10.1080/10810730.2011.589881.
This article invokes research on information seeking and evaluation to address how providers of evidence-based medical information can use Web 2.0 technologies to increase access to, enliven users' experiences with, and enrich the quality of the information available. In an ideal scenario, evidence-based medical information can take appropriate advantage of community intelligence spawned by Web 2.0 technologies, resulting in the ideal combination of scientifically sound, high-quality information that is imbued with experiential insights from a multitude of individuals. To achieve this goal, the authors argue that people will engage with information that they can access easily, and that they perceive as (a) relevant to their information-seeking goals and (b) credible. The authors suggest the utility of Web 2.0 technologies for engaging stakeholders with evidence-based medical information through these mechanisms, and the degree to which the information provided can and should be trusted. Last, the authors discuss potential problems with Web 2.0 information in relation to decision making in health contexts, and they conclude with specific and practical recommendations for the dissemination of evidence-based health information via Web 2.0 technologies.
本文援引信息检索和评估方面的研究成果，探讨循证医学信息提供者如何利用 Web 2.0 技术来增加信息获取途径，丰富用户体验，提高信息质量。在理想情况下，循证医学信息可以充分利用 Web 2.0 技术所产生的社区智慧，从而将高质量的信息与来自众多个体的经验洞察完美结合，这些信息在科学上是合理的。为了实现这一目标，作者认为人们将乐于使用他们可以轻松访问的信息，并且认为这些信息(a)与他们的信息搜索目标相关，并且(b)具有可信度。作者提出，Web 2.0 技术可通过这些机制使循证医学信息的利益相关者参与其中，以及所提供的信息在多大程度上可以而且应该被信任。最后，作者讨论了 Web 2.0 信息在健康相关决策方面可能存在的问题，并就通过 Web 2.0 技术传播循证健康信息提出了具体而实用的建议。
