Wahyono Hari, Narmaditya Bagus Shandy, Wibowo Agus, Kustiandi Januar
Faculty of Economics, Universitas Negeri Malang, Indonesia.
Faculty of Economics, Universitas Negeri Jakarta, Indonesia.
Heliyon. 2021 Jun 25;7(7):e07400. doi: 10.1016/j.heliyon.2021.e07400. eCollection 2021 Jul.
The Covid-19 pandemic provides severe consequences of economic behavior as an increase of unemployment rates, and providing a new business creation can continue the economic activities. This study explores a functional relationship between irrational behavior, which proxied by loss aversion, the endowment effect, and herd behavior toward the morality of economic among small and medium enterprises (SMEs), as well as the mediating role of altruism in the perspectives of behavioral economics. The research involved a quantitative survey and cross-sectional data with a sample of 288 SMEs in East Java of Indonesia. Using structural equation modeling, the findings reveal that the endowment effect and herd behavior have a robust relationship with economic morality. This study also notes that altruism has a positive link with economic morality, and it has successfully mediated the irrational behavior of SMEs in Indonesia. In addition, the marketing strategy also distinguishes altruism's impact on morality economic.
新冠疫情给经济行为带来了严重后果，如失业率上升，而开展新业务能够延续经济活动。本研究探讨了以损失厌恶、禀赋效应和羊群行为为代表的非理性行为与中小企业经济道德之间的函数关系，以及利他主义在行为经济学视角下的中介作用。该研究采用定量调查和横截面数据，以印度尼西亚东爪哇的288家中小企业为样本。通过结构方程模型分析，研究结果表明，禀赋效应和羊群行为与经济道德之间存在紧密联系。本研究还指出，利他主义与经济道德呈正相关，并且成功地调节了印度尼西亚中小企业的非理性行为。此外，营销策略也凸显了利他主义对经济道德的影响。
