Nurs Res. 2021;70(6):455-461. doi: 10.1097/NNR.0000000000000544.
Though clinical researchers have begun to use social media platforms to recruit participants, social media influencers are innovative community connectors to further expand recruitment reach, especially in hard-to-reach populations.
The purpose of this methods article is to provide a step-by-step guide for engaging social media influencers for virtual participant recruitment.
There are multiple steps for researchers to follow, including preplanning, institutional review board approval, engaging with influencers, the pitch, the post, and results dissemination.
Engaging social media influencers to recruit for clinical research demonstrates great potential to increase access to hard-to-reach populations. Several methodological considerations remain, and this article shares both opportunities and challenges to guide researchers in this technique.
尽管临床研究人员已开始使用社交媒体平台招募参与者，但社交媒体影响者是创新的社区联络人，可以进一步扩大招募范围，尤其是在难以接触到的人群中。
本文的目的是为使用社交媒体影响者进行虚拟参与者招募提供分步指南。
研究人员需要遵循多个步骤，包括预先规划、机构审查委员会批准、与影响者合作、宣传、发布和结果传播。
聘请社交媒体影响者进行临床研究招聘具有很大潜力，可以增加接触到难以接触到的人群的机会。但仍存在一些方法学方面的考虑因素，本文分享了这一技术的机遇和挑战，以指导研究人员。
