Laboratoire SAINBIOSE, U1059 INSERM-Université Jean Monnet, Saint-Etienne, France.
Chaire Santé des Ainés-Université Jean Monnet, Saint-Etienne, France.
Front Public Health. 2021 Jul 14;9:614119. doi: 10.3389/fpubh.2021.614119. eCollection 2021.
Falls affects one of three people after 65 years old, and it can lead to serious consequences. Scientific evidence point out that physical exercise is the most efficient way to prevent falls among older adults. The main objective of this study is to determine if a social marketing program can increase the attendance rate of people aged 60 and over at group balance workshops. This quasi-experimental multicenter study is being conducted in three French Regions (Loire, Haute-Loire and Rhône) over a period of 18 months. The Social Marketing Campaign will be done in three ways. Firstly, a Communication Campaign will take place in the two Test Areas but not in the Control Area. Secondly, flyers have been designed to be distributed by local partners. Finally, conferences for older people will be organized in the areas of intervention in order to reach the target audience for the program. The study will include people aged 60 and older who want to participate in the Balance Program. The Crédit Agricole Loire/Haute-Loire Foundation funded the study and the Jean Monnet University of Saint-Etienne reviewed it. The Ethics Committee of the University Teaching Hospital of Saint-Etienne approved and peer-reviewed it on September 6, 2019, under Reference Number IRBN622019/CHUSTE. The results of this first study will demonstrate whether or not social marketing for promoting group balance workshops in the elderly will increase their attendanceship in adapted physical activity sessions, especially those that prevent falls. https://clinicaltrials.gov/ct2/show/NCT04136938, identifier NCT04136938.
跌倒影响三分之一的 65 岁以上老年人，可能导致严重后果。科学证据表明，体育锻炼是预防老年人跌倒的最有效方法。本研究的主要目的是确定社会营销计划是否可以提高 60 岁及以上人群参加团体平衡课程的出勤率。这项准实验性多中心研究正在法国三个地区（卢瓦尔、上卢瓦尔和罗纳）进行，为期 18 个月。社会营销活动将通过三种方式进行。首先，在两个试验区进行传播活动，但不在对照区进行。其次，设计了传单，由当地合作伙伴分发。最后，将在干预地区为老年人组织会议，以接触到该计划的目标受众。该研究将包括希望参加平衡计划的 60 岁及以上的人。Crédit Agricole Loire/Haute-Loire 基金会资助了这项研究，圣艾蒂安让·莫奈大学对其进行了审查。圣艾蒂安大学教学医院伦理委员会于 2019 年 9 月 6 日批准并同行评议了该研究，参考编号为 IRBN622019/CHUSTE。这项初步研究的结果将表明，针对老年人推广团体平衡课程的社会营销是否会增加他们参加适应性体育活动的出勤率，特别是那些预防跌倒的活动。https://clinicaltrials.gov/ct2/show/NCT04136938，标识符 NCT04136938。
