堪萨斯州开放街道活动对企业影响的评估
An Evaluation of a Kansas Open Streets Event's Impact on Businesses.
作者信息
Gauna Danielle, Brown Jack, Lu Kelsey, Martinez Matthew, Ablah Elizabeth
机构信息
Department of Population Health, University of Kansas School of Medicine-Wichita, Wichita, KS.
City of Wichita Park and Recreation, Wichita, KS.
出版信息
Kans J Med. 2021 Aug 4;14(2):187-191. doi: 10.17161/kjm.vol1414662. eCollection 2021.
INTRODUCTION
Open Streets is an event that promotes physical activity among populations by encouraging city residents to walk and bicycle in streets blocked from motor vehicles. Engagement of businesses is a critical component of Open Streets. This study sought to evaluate the Open Streets ICT 2019 event's impact on adjacent businesses.
METHODS
A 12-item novel survey was developed for this study. Businesses eligible for study participation included retail and non-retail (e.g., non-profits, churches) sites along the Open Streets ICT route in Wichita, Kansas. To understand how Open Streets ICT impacted businesses, the survey used Likert scale questions to prompt respondents to report sales and visitors experiences during the event. Additionally, respondents reported a percent difference in sales compared to a typical Sunday. A phenomenological approach was used to convey the experiences among study participants during Open Streets ICT.
RESULTS
A total of 102 surveys were completed, a 42% response rate. Most businesses (56%, n = 56) reported being open during Open Streets ICT. Many businesses (72%) reported having "more" visitors compared to a typical Sunday. More than half reported they experienced new and regular visitors (54%, n = 30) from the event. Most businesses (64%, n = 36) reported a positive financial impact, and (52%, n = 29) having more sales than a typical Sunday.
CONCLUSIONS
Open Streets ICT increased sales and the number of visitors among businesses. Respondents reported they plan to participate in the 2020 Open Streets ICT, and if Open Streets ICT was offered twice a year. Finally, most participating businesses reported they recommend that other businesses participate in Open Streets ICT.
引言
“开放街道”活动通过鼓励城市居民在禁止机动车通行的街道上步行和骑自行车来促进民众的体育活动。企业的参与是“开放街道”活动的一个关键组成部分。本研究旨在评估2019年“开放街道ICT”活动对周边企业的影响。
方法
本研究开发了一份包含12个项目的新颖调查问卷。有资格参与研究的企业包括堪萨斯州威奇托市“开放街道ICT”路线沿线的零售和非零售（如非营利组织、教堂）场所。为了解“开放街道ICT”活动对企业的影响，该调查问卷使用李克特量表问题促使受访者报告活动期间的销售和访客体验。此外，受访者报告了与典型周日相比销售额的百分比差异。采用现象学方法来传达“开放街道ICT”活动期间研究参与者的体验。
结果
共完成了102份调查问卷，回复率为42%。大多数企业（56%，n = 56）报告在“开放街道ICT”活动期间营业。许多企业（72%）报告称与典型周日相比有“更多”访客。超过一半的企业报告称活动带来了新访客和常客（54%，n = 30）。大多数企业（64%，n = 36）报告有积极的财务影响，且（52%，n = 29）销售额高于典型周日。
结论
“开放街道ICT”活动增加了企业的销售额和访客数量。受访者报告他们计划参加2020年的“开放街道ICT”活动，以及是否每年举办两次“开放街道ICT”活动。最后，大多数参与的企业报告称他们建议其他企业参加“开放街道ICT”活动。
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