Boston University School of Medicine, Boston, MA, USA.
Department of Otolaryngology, Boston Medical Center, Boston, MA, USA.
Ann Otol Rhinol Laryngol. 2022 Jun;131(6):640-646. doi: 10.1177/00034894211037413. Epub 2021 Aug 8.
Social media is playing an increasingly important role in medicine as a tool for patients and their families to find information and connect with others. The goal of this study is to understand parental views on if and how social media should be incorporated into pediatric otolaryngology by physicians and hospitals.
A survey was distributed to parents of pediatric otolaryngologic patients to assess views on professional social media use by physicians and hospitals. The proportion of parents who answered with specific responses in the survey was computed using the SPSS frequency analysis function.
One hundred five parents completed the survey. Ninety-six percent of respondents use social media, of which 92% use social media at least once a day (n = 93). Eighty-five percent of respondents said they definitely or probably would visit their physician's professional social media page (n = 90). Seventy-four percent would be interested in obtaining more information about the physician (n = 76). Forty-one percent would be interested in patient stories (n = 76). Twenty-eight percent would visit out of curiosity (n = 76). Twenty-six percent would want to gather more information about the hospital (n = 76). Seventeen percent would want to connect with other patients and their family members (n = 76). Sixty-seven percent of respondents believe it is important for physicians to have a professional social media page, and 79% of respondents believe it is important for hospitals to have a public social media page (n = 93).
The vast majority of parents of pediatric otolaryngologic patients use social media regularly and would want to gather information about their physician and hospital through social media. Therefore, physicians and hospitals should consider using social media as a valuable tool to connect with and relay information to patients and their family members.
社交媒体在医学领域的作用日益重要，它是患者及其家属获取信息和与他人联系的工具。本研究旨在了解家长对医生和医院是否以及如何将社交媒体纳入儿科耳鼻喉科的看法。
向儿科耳鼻喉科患者的家长分发了一份调查问卷，以评估他们对医生和医院使用专业社交媒体的看法。使用 SPSS 频率分析功能计算了调查问卷中回答特定问题的家长比例。
105 位家长完成了调查。96%的受访者使用社交媒体，其中 92%（n=93）至少每天使用一次社交媒体。85%的受访者表示他们肯定会或可能会访问医生的专业社交媒体页面（n=90）。74%（n=76）的受访者表示对获取更多关于医生的信息感兴趣。41%（n=76）的受访者对患者故事感兴趣。28%（n=76）的受访者出于好奇会访问。26%（n=76）的受访者希望了解更多关于医院的信息。17%（n=76）的受访者希望与其他患者及其家属建立联系。67%的受访者认为医生拥有专业的社交媒体页面很重要，79%的受访者认为医院拥有公共社交媒体页面很重要（n=93）。
绝大多数儿科耳鼻喉科患者的家长经常使用社交媒体，他们希望通过社交媒体获取有关医生和医院的信息。因此，医生和医院应该考虑将社交媒体作为与患者及其家属联系和传递信息的有价值工具。
