Winskell Kate
Hubert Department of Global Health, Rollins School of Public Health, Emory University, Atlanta, GA 30322, USA.
J Theory Soc Behav. 2021 Mar;51(1):164-182. doi: 10.1111/jtsb.12270. Epub 2021 Mar 2.
Research on social representations (SRs) has often focused more on categorical than narrative-based representations. However, narratives are considered to play a key role in the organization of social representations. This paper describes an empirical study of some 2,000 creative narratives about HIV written by young Africans from five countries between 1997 and 2014 and examines the theoretical, methodological and applied relevance of SRT for this study and the implications of the study for the intersection between narrative and SRT. The study is unusual within the SR paradigm: it is temporal and cross-national; addresses a subject whose science has evolved over time; and uses narratives as its data source. A narrative perspective foregrounds holistic understandings of SRs as systems of thought. Creative narratives fit well within an SR framework. Our triangulating methodologies foreground categorical or narrative dimensions depending on the objectives of specific sub-studies. Central Core Theory provides a framework to articulate stability and change within narrative representations. In creative narrative, objectification also happens at the level of plot and characters, such that dominant cultural narratives can be viewed as a form of hegemonic SR. We link with health communication and embrace more critical streams within SR research.
社会表征研究通常更多地关注分类表征而非基于叙事的表征。然而，叙事被认为在社会表征的组织中起着关键作用。本文描述了一项实证研究，该研究对1997年至2014年间来自五个国家的年轻非洲人撰写的约2000篇关于艾滋病毒的创意叙事进行了研究，并探讨了社会表征理论（SRT）对本研究的理论、方法和应用相关性，以及该研究对叙事与社会表征理论交叉点的影响。该研究在社会表征范式中是不寻常的：它具有时间性和跨国性；涉及一个其科学随着时间发展的主题；并将叙事用作其数据源。叙事视角突出了将社会表征作为思想体系的整体理解。创意叙事非常适合社会表征框架。我们的三角测量方法根据特定子研究的目标突出分类或叙事维度。核心理论提供了一个框架来阐明叙事表征中的稳定性和变化。在创意叙事中，客观化也发生在情节和人物层面，以至于占主导地位的文化叙事可以被视为一种霸权社会表征的形式。我们与健康传播建立联系，并在社会表征研究中接纳更具批判性的流派。
