Courrèges Sandra, Aboulaasri Rim, Bhatara Anjali, Bardel Marie-Héloïse
Beauty Research and Performance, Innovation Research and Development Department, CHANEL Fragrance and Beauty, Pantin, France.
IT&M Stats, Paris, France.
Front Psychol. 2021 Aug 13;12:703531. doi: 10.3389/fpsyg.2021.703531. eCollection 2021.
In the present series of studies, we investigated crossmodal perception of odor and texture. In four studies, participants tried two textures of face creams, one high viscosity (HV) and one low viscosity (LV), each with one of three levels of added odor (standard level, half of standard, or base [no added odor]), and then reported their levels of well-being. They also reported their perceptions of the face creams, including liking (global liking of the product, liking of its texture) and "objective" evaluations on just about right (JAR) scales (texture and visual appearance evaluations). In Study 1, women in France tried the creams on their hands, as they would when testing them in a store, and in Study 2, a second group of French women tried the creams on their faces, as they would at home. In Studies 3 and 4, these same two procedures were repeated in China. Results showed that both odor and texture had effects on well-being, liking, and JAR ratings, including interaction effects. Though effects varied by country and context (hand or face), the addition of odor to the creams generally increased reports of well-being, global liking and texture liking, in some cases affecting the "objective" evaluations of texture. This is one of the first investigations of crossmodal olfactory and tactile perception's impacts on well-being, and it reinforces previous literature showing the importance of olfaction on well-being.
在本系列研究中，我们调查了气味与质地的跨通道感知。在四项研究中，参与者试用了两种质地的面霜，一种高粘度（HV），一种低粘度（LV），每种都添加了三种气味水平之一（标准水平、标准水平的一半或基础[无添加气味]），然后报告他们的幸福感水平。他们还报告了对面霜的感知，包括喜好（对产品的总体喜好、对其质地的喜好）以及在“恰到好处”（JAR）量表上的“客观”评价（质地和视觉外观评价）。在研究1中，法国女性像在商店里测试面霜那样在手上试用，在研究2中，另一组法国女性像在家中那样在脸上试用。在研究3和4中，在中国重复了同样的这两个步骤。结果表明，气味和质地都对幸福感、喜好和JAR评分有影响，包括交互作用。尽管影响因国家和情境（手或脸）而异，但在面霜中添加气味通常会增加幸福感、总体喜好和质地喜好的报告，在某些情况下会影响对质地的“客观”评价。这是对跨通道嗅觉和触觉感知对幸福感影响的首批研究之一，它强化了先前表明嗅觉对幸福感重要性的文献。
