在线平台上的乳腺癌筛查素养信息：YouTube 视频的内容分析。

Breast cancer screening literacy information on online platforms: A content analysis of YouTube videos.

机构信息

Department of Family Medicine, Cumming School of Medicine, University of Calgary, Calgary, AB, Canada.

Tom Baker Cancer Center, University of Calgary, Calgary, AB, Canada.

出版信息

Breast Dis. 2022;41(1):81-87. doi: 10.3233/BD-201028.

DOI:10.3233/BD-201028

PMID:34487015

Abstract

BACKGROUND

The YouTube platform has great potential of serving as a healthcare resource due to its easy accessibility, navigability and wide audience reach. Breast cancer screening is an important preventative measure that can reduce breast cancer mortality by 40%. Therefore, platforms being used as a healthcare resources, such as YouTube, can and should be used to advocate for essential preventative measures such as breast cancer screening.

METHODS

In this study, the usefulness of videos related to breast cancer and breast cancer screening were analyzed. Videos were first screened for inclusion and then were categorized into very useful, moderately useful, somewhat useful, and not useful categories according to a 10-point criteria scale developed by medical professionals based on existing breast cancer screening guidelines. Two reviewers independently assessed each video using the scale.

RESULTS

200 videos were identified in the preliminary analysis (100 for the search phrase 'breast cancer' and 100 for the search phrase 'breast cancer screening'). After exclusion of duplicates and non-relevant videos, 162 videos were included in the final analysis. We found the following distribution of videos: 4.3% very useful, 17.9% moderately useful, 39.5% somewhat useful, and 38.3% not useful videos. There was a significant association between each of the following and the video's level of usefulness: video length, the number of likes, and the uploading source. Longer videos were very useful, somewhat useful videos were the most liked, personally produced videos were the most not useful, and advertisements produced the highest ratio of very useful to not useful videos.

CONCLUSION

It is necessary to create more reliable and useful healthcare resources for the general population as well as to monitor health information on easily accessible social platforms such as YouTube.

摘要

背景

由于易于访问、可导航性和广泛的受众群体，YouTube 平台具有作为医疗保健资源的巨大潜力。乳腺癌筛查是一种重要的预防措施，可以将乳腺癌死亡率降低 40%。因此，像 YouTube 这样被用作医疗保健资源的平台可以而且应该用于倡导乳腺癌筛查等基本预防措施。

方法

本研究分析了与乳腺癌和乳腺癌筛查相关的视频的有用性。首先对视频进行筛选以纳入研究，然后根据医学专业人员根据现有的乳腺癌筛查指南制定的 10 分标准量表，将视频分为非常有用、中度有用、有些有用和无用类别。两名审查员使用该量表独立评估每个视频。

结果

初步分析中确定了 200 个视频（搜索短语“乳腺癌”和“乳腺癌筛查”各 100 个）。排除重复项和不相关视频后，最终有 162 个视频纳入最终分析。我们发现视频的分布如下：非常有用的占 4.3%，中度有用的占 17.9%，有些有用的占 39.5%，无用的占 38.3%。视频的有用程度与以下每个因素之间存在显著关联：视频长度、点赞数和上传来源。较长的视频更有用，点赞数较高的视频是中度有用，个人制作的视频最无用，而广告制作的视频非常有用和无用的比例最高。