College of Hospitality and Tourism Management, Sejong University, 98 Gunja-dong, Gwanjin-gu, Seoul 05006, Korea.
Department of Aviation Service, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea.
Int J Environ Res Public Health. 2021 Aug 27;18(17):9054. doi: 10.3390/ijerph18179054.
This study investigated the effect of hotel water conservation management and waste reduction measures on customers' social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) were used. As a result of the analysis, seven of the eight hypotheses were accepted, and the ninth hypothesis that tested the moderating effect was partially accepted. The results of the study revealed that a hotel's eco-friendly activities had a positive effect on its overall performance. The results also provide insight that can lay the foundation for the sustainable management of hotels.
本研究调查了酒店节水管理和减少浪费措施对顾客社会和个人规范、愿意支付更多费用和重游意愿的影响，以成本意识为调节变量。通过对过去一年使用过酒店的顾客进行调查，共获得 311 份有效样本。为了进行实证分析，使用了 SPSS 22.0（IBM，纽约，NY，美国）和 AMOS 22.0（IBM，纽约，NY，美国）。分析结果表明，八项假设中有七项得到了接受，而第九项检验调节效应的假设则部分得到了接受。研究结果表明，酒店的环保活动对其整体业绩有积极影响。研究结果还为酒店的可持续管理提供了基础。
