Sawyer Simone, Grieb Suzanne M, Long Amanda, Tilchin Carla, Clark Charles, Greenbaum Adena, Jennings Jacky M
George Washington University, Washington, DC, USA.
Johns Hopkins School of Medicine, Baltimore, MD, USA.
Health Promot Pract. 2023 Jan;24(1):144-152. doi: 10.1177/15248399211048462. Epub 2021 Oct 11.
Although research dissemination to participants and community stakeholders is a fundamental component of translational research, it rarely occurs. The objective of this study was to create a community-led, theory-based dissemination plan to engage local Black sexual minority men in an active dissemination process throughout a sexual health research study. Seven focus groups ( = 38) were conducted with Black, cisgender sexual minority men aged 18 to 45 years. Findings were analyzed through thematic content analysis guided by McGuire's persuasive communication theory. Findings were used to draft a dissemination plan, which was then reviewed and edited by the study's community advisory board (CAB). The plan continues to be updated in response to community needs through CAB discussions. Participants preferred messages concerning syphilis and other health concerns as well as information on local resources. Preferred sources included researchers working with trusted community organizations and leaders. Preferred channels included community events and social media, implemented with consistency. CAB feedback included expanding the target audience of dissemination efforts as well as the development of ideas for channels (i.e., events) and sources (i.e., community organizations and leaders). Additional revisions occurred in response to the COVID-19 pandemic. Given the continued lack of research dissemination to participant and community stakeholders, the process of developing a community-led, theory-based dissemination plan may benefit and help guide researchers to adopt this practice. It is critical that participant and community stakeholder dissemination become more highly prioritized as we strive for public health improvements and the elimination of health disparities.
尽管向参与者和社区利益相关者传播研究成果是转化研究的一个基本组成部分，但这种情况很少发生。本研究的目的是制定一个由社区主导、基于理论的传播计划，让当地黑人性少数男性在一项性健康研究的整个过程中积极参与传播过程。对年龄在18至45岁的黑人顺性别性少数男性进行了7个焦点小组访谈（n = 38）。研究结果通过以麦圭尔说服传播理论为指导的主题内容分析进行分析。研究结果被用于起草一份传播计划，该计划随后由该研究的社区咨询委员会（CAB）进行审查和编辑。该计划通过CAB的讨论不断根据社区需求进行更新。参与者更喜欢有关梅毒和其他健康问题的信息，以及当地资源的信息。首选来源包括与受信任的社区组织和领导人合作的研究人员。首选渠道包括社区活动和社交媒体，并保持一致实施。CAB的反馈包括扩大传播努力的目标受众，以及为渠道（如活动）和来源（如社区组织和领导人）提出想法。由于新冠疫情，还进行了其他修订。鉴于对参与者和社区利益相关者的研究传播仍然不足，制定一个由社区主导、基于理论的传播计划的过程可能会有所帮助，并指导研究人员采用这种做法。在我们努力改善公共卫生和消除健康差距的过程中，将参与者和社区利益相关者的传播置于更高的优先地位至关重要。
