营销：创造性优势。
Marketing: the creative advantage.
作者信息
Crawford M, Fisher M L
出版信息
J Nurs Adm. 1986 Dec;16(12):17-20.
PMID:3465892
Abstract
Success is celebrated best by sharing the process that led to its achievement. The marketing of nursing products at the 507-bed Akron General Medical Center is a success worth sharing with other nurse executives. The authors describe the marketing process that generated new sources of revenue to support staff education and clinical specialist services.
摘要
成功最好的庆祝方式是分享促成其实现的过程。在拥有507张床位的阿克伦综合医疗中心进行护理产品营销是一个值得与其他护士管理人员分享的成功案例。作者描述了产生新收入来源以支持员工教育和临床专家服务的营销过程。
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