Luciano K, Darling L A
J Nurs Adm. 1985 Jun;15(6):17-20.
One measure of a hospital's market success is bed occupancy. Since physicians admit patients to the hospital, they can rightfully be viewed as hospital customers. As customers, they respond to excellence in customer service. This article describes strategies for dealing with the physician as customer while still preserving the nurse-physician collegial relationship.
衡量医院市场成功与否的一个指标是床位占用率。由于医生将患者收治入院，他们理所当然可被视为医院的客户。作为客户，他们会对优质的客户服务做出回应。本文介绍了在将医生视为客户的同时仍保持护士与医生合作关系的策略。
