TikTok 上的新冠疫情期间的洗手视频：疾病预防和健康促进的潜力。

Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion.

机构信息

Department of Public Health, William Paterson University, Wayne, NJ 07470, USA.

Department of Mathematics, Lehman College, The City University of New York Bronx, NY, USA.

出版信息

Infect Dis Health. 2022 Feb;27(1):31-37. doi: 10.1016/j.idh.2021.09.039. Epub 2021 Oct 7.

DOI:10.1016/j.idh.2021.09.039

PMID:34690108

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8495082/

Abstract

BACKGROUND

Handwashing has long been promoted to maintain health and in preventing disease transmission. One of the most valuable ways to convey messages related to handwashing is through visual display, such as video for educational purposes and to enhance learning. Social media is an important and popular way to disseminate messages to a wide audience.

METHODS

In this cross-sectional, descriptive study, two hashtags, #WashYourHands and #SafeguardSplash were used to select the sample of 100 from available TikTok videos. In order to code each video, the same coding categories were used for both hashtags, including (1) wetting and rinsing hands (2) lathering soap (3) time used for scrubbing (4) drying hands (5) mentions COVID-19 (6) mentions using hand sanitizer instead of soap (7) mentions how germs spread (8) mentions key times to wash hands (9) and actual depiction of washing hands. Additional descriptive categories were coded as well. The observations recorded were tabulated and descriptive statistics were performed. Independent one-tailed t-tests (α = .05) were calculated to determine if a video's hashtag had a significant association with its garnered views, likes, and/or comments.

RESULTS

In total, the 100-video sample received 1,990,834,567 views, 40,355,468 likes, and 173,422 comments. Despite the fact that each hashtag made up an equal proportion (50%) of the total sample, videos with #WashYourHands accounted for 93.3% of the total views. Coverage of the important steps involved in handwashing, such as drying hands, was minimal as was relevant background information.

CONCLUSION

The results indicate that while this opportunity is being realized to some degree, the majority of videos did not cover topics related important concepts of hand hygiene. Given the high engagement of younger audiences with TikTok, this could be a powerful mechanism for demonstrating and encouraging proper handwashing, especially in a population with low rates of handwashing.

摘要

背景

洗手一直以来都被提倡用于保持健康和预防疾病传播。传达与洗手相关的信息最有价值的方式之一是通过视觉展示，例如用于教育目的的视频，以增强学习效果。社交媒体是向广大受众传播信息的重要且流行的方式。

方法

在这项横断面描述性研究中，使用了两个标签，#WashYourHands 和 #SafeguardSplash，从可用的 TikTok 视频中选择了 100 个样本。为了对每个视频进行编码，两个标签都使用了相同的编码类别，包括 (1) 浸湿和冲洗双手；(2) 涂抹肥皂；(3) 搓揉时间；(4) 擦干双手；(5) 提及 COVID-19；(6) 提及使用免洗洗手液代替肥皂；(7) 提及细菌传播方式；(8) 提及洗手的关键时间；(9) 以及实际洗手过程的描绘。还对其他描述性类别进行了编码。记录观察结果并进行描述性统计。进行独立的单侧 t 检验（α=.05），以确定视频的标签是否与其获得的浏览量、点赞量和/或评论量有显著关联。

结果

总共，100 个视频样本的浏览量为 1990834567 次，点赞量为 40355468 次，评论量为 173422 次。尽管每个标签在总样本中所占比例相同（各占 50%），但带有#WashYourHands 标签的视频却占总浏览量的 93.3%。涵盖洗手过程中重要步骤的视频，如擦干双手，非常少，而且缺乏相关的背景信息。