Raza Syed Ali, Khan Komal Akram, Salam Javeria
Department of Business Administration, IQRA University, Karachi, 75300 Pakistan.
Curr Psychol. 2023;42(13):11329-11343. doi: 10.1007/s12144-021-02405-z. Epub 2021 Oct 25.
Ride-sharing services are a sustainable form of the transportation system that needs to be popularized among students by examining the crucial factors that determine the students' behavior to use the innovative service. Therefore, this paper attempts to explore students' behavior regarding the use of ride-sharing services by extending the "Technology Acceptance Model." The expanded model includes the current TAM structures and integrates contextual stimuli that may or may not affect the ride-sharing service's behavior. Moreover, the study focuses on determining the moderating role of perceived risk between the proposed relationships. The paper uses PLS-SEM to analyze the research model and determine the results of the hypotheses. The findings of this research are useful for ride-sharing service providers and policymakers who can promote the services among students by reducing the perceived risks and promoting the environmental benefits of ride-sharing. Furthermore, the limitations of this paper pose future research directions.
拼车服务是交通系统的一种可持续形式，需要通过研究决定学生使用这种创新服务行为的关键因素，在学生中推广。因此，本文试图通过扩展“技术接受模型”来探索学生使用拼车服务的行为。扩展后的模型包括当前的技术接受模型结构，并整合了可能影响或不影响拼车服务行为的情境刺激因素。此外，该研究侧重于确定感知风险在所提出关系之间的调节作用。本文使用偏最小二乘结构方程模型（PLS-SEM）来分析研究模型并确定假设结果。本研究的结果对拼车服务提供商和政策制定者有用，他们可以通过降低感知风险和宣传拼车的环境效益来在学生中推广这些服务。此外，本文的局限性也提出了未来的研究方向。
