Roles of P300 and Late Positive Potential in Initial Romantic Attraction.

Initial romantic attraction (IRA) refers to a series of positive reactions to potential romantic partners at the initial encounter; it evolved to promote mate selection, allowing individuals to focus their mating efforts on their preferred potential mates. After decades of effort, we now have a deeper understanding of the evolutionary value and dominant factors of IRA; however, little is known regarding the brain mechanisms related to its generation and evaluation. In this study, we combined classic event-related potential analysis with dipole-source analysis to examine electroencephalogram (EEG) signals generated while participants assessed their romantic interest in potential partners. The EEG signals were categorized into IRA-engendered and unengendered conditions based on behavioral indicators. We found that the faces elicited multiple late positivities, including P300 over the occipital-parietal regions and late positive potentials (LPPs) over the anterior regions. When compared to faces that did not engender IRA, faces that did engender IRA elicited (1) enhanced P300 over the parietal regions and heightened neural activity in the insula and cingulate cortex and (2) larger LPPs over the anterior regions and heightened neural activity in the orbitofrontal cortex, dorsolateral prefrontal cortex, cingulate cortex, frontal eye field, visual cortex, and insula. These results suggest IRA is generated and evaluated by an extensive brain network involved in emotion processing, attention control, and social evaluations. Furthermore, these findings indicate that P300 and LPP may represent different cognitive processes during IRA.