Marketing & International Business, Hofstra University, Hempstead, NY, USA.
Marketing, University of Southern Mississippi, Hattiesburg, MS, USA.
Health Mark Q. 2023 Apr-Jun;40(2):119-140. doi: 10.1080/07359683.2021.1994171. Epub 2021 Nov 4.
This research analyzes factors that patients consider when offered the option to have surgeries (knee-replacement or heart bypass) at one of three locations (local hospital, Center of Excellence hospital, or Medical Tourism) with financial incentives varying based on location/surgery. Quantitative and qualitative results, based on a national online survey of respondents over 45 years old, found a significant relationship between perceived risk and satisfaction based on location of the surgery. However, specific individual factors, such as personal responsibilities, concerns with travel, perception of healthcare quality, are found to impact patient location preference for surgery.
本研究分析了在有财务激励的情况下，患者在三个地点（当地医院、卓越中心医院和医疗旅游）中选择接受手术（膝关节置换或心脏搭桥）时考虑的因素（膝关节置换或心脏搭桥）。基于对 45 岁以上受访者的全国在线调查的定量和定性结果发现，手术地点与感知风险和满意度之间存在显著关系。然而，个人责任、对旅行的担忧、对医疗保健质量的看法等具体因素，被发现会影响患者对手术地点的选择偏好。
