Department of Health Behavior and Health Systems, School of Public Health, University of North Texas Health Science Center, Fort Worth, TX, USA.
Department of Biostatistics and Epidemiology, School of Public Health, University of North Texas Health Science Center, Fort Worth, TX, USA.
Hum Vaccin Immunother. 2021 Dec 2;17(12):5397-5401. doi: 10.1080/21645515.2021.1993040. Epub 2021 Nov 4.
To respond to potential public health impacts of social media influencing vaccine confidence, Facebook proposed that prior to proceeding to any link about Human Papillomavirus (HPV) vaccination, a pop-up will prompt the user to visit a reputable website on vaccine information. This study explored the acceptability of a pop-up Facebook message for HPV vaccine information. A national sample of U.S. adults (n = 579) was surveyed online. Most participants rated the pop-up messages as acceptable, useful, and factual. Regression results indicated that being male, seeing HPV content on social media in the past month, believing that information on social media is credible, holding positive HPV vaccination attitudes, and having shared HPV content on their own social media were associated with greater likelihood of clicking on a pop-up. While the pop-up approach may be acceptable, there are many factors that may be associated with being less likely to click on the pop-up.
为了应对社交媒体对疫苗信心产生潜在公共卫生影响，Facebook 提议在点击任何有关人乳头瘤病毒（HPV）疫苗接种的链接之前，弹出一个提示，引导用户访问有关疫苗信息的信誉良好的网站。本研究探讨了弹出式 Facebook 消息获取 HPV 疫苗信息的可接受性。通过在线调查了全美成年样本（n=579）。大多数参与者认为弹出式消息是可以接受、有用和真实的。回归结果表明，男性、过去一个月在社交媒体上看到 HPV 内容、相信社交媒体上的信息是可信的、对 HPV 疫苗接种持有积极态度、以及在自己的社交媒体上分享过 HPV 内容与点击弹出式消息的可能性更大相关。虽然弹出式方法可能是可以接受的，但还有许多因素可能与不太可能点击弹出式消息相关。
