Bhatt Nikita R, Pradere Benjamin, Teoh Jeremy Y, Cucchiara Vito, Czarniecki Stefan W, Esperto Francesco, Garcia Rojo Esther, Ribal Maria J, Giannarini Gianluca
Norfolk and Norwich University Hospital, Norwich, UK.
Department of Urology, Comprehensive Cancer Centre, Medical University of Vienna, Vienna, Austria.
Eur Urol. 2022 Jan;81(1):3-4. doi: 10.1016/j.eururo.2021.10.002. Epub 2021 Nov 2.
The uptake and utilisation of social media (SoMe) in medicine are rapidly increasing, and several new platforms and media have come to the forefront in recent times. The European Association of Urology Guidelines Office Dissemination Committee is at the forefront of this evolution and has a multifaceted strategy with content on appropriate use of SoMe that includes a new guidelines chapter, cheat sheets to present existing guidelines, precision SoMe content, social audio, and greater patient advocacy in its content and dissemination.
社交媒体（SoMe）在医学领域的应用和利用正在迅速增加，近年来一些新的平台和媒介已崭露头角。欧洲泌尿外科学会指南办公室传播委员会处于这一发展的前沿，拥有多方面的策略，其关于SoMe恰当使用的内容包括新的指南章节、呈现现有指南的简明资料、精准的SoMe内容、社交音频，以及在内容和传播方面加大患者宣传力度。
