Buitrago Álex, Martín-García Alberto
Department of Audio-Visual Communication and Advertising, Campus María Zambrano, University of Valladolid, Plaza de la Universidad 1, 40005 Segovia, Spain.
Int J Environ Res Public Health. 2021 Oct 26;18(21):11229. doi: 10.3390/ijerph182111229.
The coronavirus crisis has highlighted the consumption of social media and online video platforms in search of an alternative discourse to that provided by traditional media. The objective of this article is to find an approach to education and scientific dissemination on COVID-19 present in the Spanish context of YouTube, focusing on the content analysis of audiovisual texts generated by creators from the medical and biomedical fields. A methodological orientation was used for this based on the Grounded Theory, which was applied to five case studies whose informative material on SARS-CoV-2 exceeded ten million views as of March 2021. The results reveal the existence of a group of medical professionals in the Spanish YouTube sphere who, since the COVID-19 outbreak, have been involved in the construction of an alternative discourse around the health crisis and its evolution that pursues a high standard of audiovisual quality, scientific rigor, and educational ability.
冠状病毒危机凸显了社交媒体和在线视频平台的使用，人们借此寻找传统媒体之外的另一种话语方式。本文的目的是在西班牙YouTube平台的背景下，找到一种关于新冠疫情教育和科学传播的方法，重点是对医学和生物医学领域创作者生成的视听文本进行内容分析。为此采用了基于扎根理论的方法论导向，该方法应用于五个案例研究，截至2021年3月，这些案例中关于严重急性呼吸综合征冠状病毒2（SARS-CoV-2）的信息材料浏览量超过1000万次。结果显示，在西班牙的YouTube领域存在一群医学专业人士，自新冠疫情爆发以来，他们参与构建了围绕健康危机及其演变的另一种话语，追求高标准的视听质量、科学严谨性和教育能力。
