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基于知信行模型的中国消费者营养成分表使用行为分析。

Analysis of Chinese Consumers' Nutrition Facts Table Use Behavior Based on Knowledge-Attitude-Practice Model.

机构信息

Institute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs, Beijing 100081, China.

School of Information &Intelligence Engineering, University of Sanya, Sanya 572022, China.

出版信息

Int J Environ Res Public Health. 2021 Nov 22;18(22):12247. doi: 10.3390/ijerph182212247.

DOI:10.3390/ijerph182212247
PMID:34832012
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8625815/
Abstract

The nutrition facts table is a nutrition labeling tool designed to help consumers understand the nutritional content of food and make informed food choices. However, the utilization rate of the nutrition facts table has been low in China since its introduction in 2013. This study employed structural equation modeling to investigate consumers' knowledge, attitudes, and practices related to the nutrition facts table by using an online survey of 930 valid samples from 31 provinces in China based on the knowledge, attitude, practice (KAP) model. The analysis revealed that most respondents had a positive attitude, but not a good level of knowledge or practice in their use of the labeling. Respondents' knowledge about the nutrition facts table directly affected their attitude, through which it could then affect their practice, whereas knowledge played an indirect role in nutrition labeling use. The results confirmed that the KAP model is suitable for explaining consumers' use of nutrition labels in China, and that the first step to promoting labeling usage is to enrich consumers' knowledge on the nutrition facts table.

摘要

营养成分表是一种营养标签工具,旨在帮助消费者了解食物的营养成分,做出明智的食物选择。然而,自 2013 年引入以来,中国营养成分表的利用率一直很低。本研究采用结构方程模型,基于知识-态度-实践(KAP)模型,通过对来自中国 31 个省的 930 个有效样本进行在线调查,调查了消费者与营养成分表相关的知识、态度和实践。分析结果表明,大多数受访者对营养成分表的态度是积极的,但在使用标签方面的知识和实践水平并不高。受访者对营养成分表的了解直接影响他们的态度,进而影响他们的实践,而知识在营养标签使用中起着间接作用。研究结果证实,KAP 模型适用于解释中国消费者对营养标签的使用,促进标签使用的第一步是丰富消费者对营养成分表的知识。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/d2db5abd0da2/ijerph-18-12247-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/e45c9324db9e/ijerph-18-12247-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/e87063efb06d/ijerph-18-12247-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/d2db5abd0da2/ijerph-18-12247-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/e45c9324db9e/ijerph-18-12247-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/e87063efb06d/ijerph-18-12247-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ac65/8625815/d2db5abd0da2/ijerph-18-12247-g003.jpg

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