Byrd Karen, Her EunSol, Fan Alei, Almanza Barbara, Liu Yiran, Leitch Stephen
School of Hospitality and Tourism Management, Purdue University, 900 West State Street, Marriott Hall, West Lafayette, IN 47907, United States.
Int J Hosp Manag. 2021 Apr;94:102821. doi: 10.1016/j.ijhm.2020.102821. Epub 2020 Dec 26.
The COVID-19 pandemic and subsequent U.S. in-restaurant dining restrictions deleteriously affected the restaurant industry. While dining restrictions were adopted to prevent human contact, evidence suggests that consumers may mistakenly perceive that restaurant "food" and its "packaging" are risky sources of COVID-19. To explore consumers' COVID-19 risk perceptions about food itself, restaurant food specifically, and restaurant food packaging, this study collected nationwide U.S. consumer survey data (n = 958) using an online consumer panel. Findings showed that: (1) consumers were less concerned about contracting COVID-19 from food than restaurant food and its packaging, with consumer restaurant concern highest for food served in restaurants, and lowest for hot/cooked restaurant food followed by restaurant food from carry-out; and (2) the risk perceptions of consumers varied with financial concern for food, gender, and being in a high-risk category of COVID-19. Implications for researchers, restauranteurs, government, and food safety professionals are discussed.
新冠疫情以及美国随后实施的餐厅内就餐限制对餐饮行业产生了不利影响。虽然实施就餐限制是为了防止人际接触,但有证据表明,消费者可能会错误地认为餐厅“食物”及其“包装”是新冠病毒的风险来源。为了探究消费者对食物本身、具体而言餐厅食物以及餐厅食物包装的新冠病毒风险认知,本研究通过在线消费者小组收集了美国全国范围内的消费者调查数据(n = 958)。研究结果表明:(1)消费者对通过食物感染新冠病毒的担忧低于对餐厅食物及其包装的担忧,消费者对餐厅食物的担忧中,对餐厅内提供的食物担忧最高,对热的/煮熟的餐厅食物担忧最低,其次是外卖餐厅食物;(2)消费者的风险认知因对食物的经济担忧、性别以及属于新冠病毒高风险类别而有所不同。文中还讨论了该研究对研究人员、餐厅经营者、政府和食品安全专业人员的启示。