Department of Agricultural Economics and Rural Development, Marketing of Food and Agricultural Products, University of Göttingen, Platz der Göttinger Sieben 5, 37073Göttingen, Germany.
World Vegetable Center, West and Central Africa - Coastal and Humid Regions, Cotonou, Benin.
Public Health Nutr. 2022 Jun;25(6):1472-1482. doi: 10.1017/S136898002100478X. Epub 2021 Dec 10.
To evaluate the potential of products made out of underutilised fruits and vegetables for closing seasonal nutritional gaps among rural and urban consumers in East Africa.
The multinational analysis combines sensory testing and experimental auctions to assess consumers' perceptions and willingness to pay (WTP) for 6 different fruit and vegetable products.
Open markets in rural and urban areas in Kenya, Tanzania and Uganda.
There were 939 male and female adults who were at least 18 years old.
Tobit models for each product show that besides sensory perception, similar socio-demographic characteristics influence consumers' WTP for these products in all 3 countries. The products are especially liked among younger, male and urban consumers.
We conclude that there is demand and a potential market for processed fruit and vegetable products based on indigenous raw material in East Africa. The products, thus, have promising potential to improve nutrition, especially during off-season conditions when access to fresh produce is limited.
评估利用未充分利用的水果和蔬菜制成的产品在填补东非农村和城市消费者季节性营养缺口方面的潜力。
这项多国分析结合了感官测试和实验性拍卖，以评估消费者对 6 种不同水果和蔬菜产品的看法和支付意愿 (WTP)。
肯尼亚、坦桑尼亚和乌干达的农村和城市开放市场。
共有 939 名年龄至少为 18 岁的男性和女性成年人。
每种产品的 Tobit 模型都表明，除了感官感知外，类似的社会人口特征也会影响所有 3 个国家消费者对这些产品的 WTP。这些产品尤其受到年轻、男性和城市消费者的喜爱。
我们的结论是，在东非，基于本地原料的加工水果和蔬菜产品有需求和潜在市场。因此，这些产品有改善营养的潜力，特别是在淡季条件下，新鲜农产品的供应有限时。
