School of Communication and Media, Radow College of Humanities and Social Sciences, Kennesaw State University, Kennesaw, GA 30144, USA.
Department of Communication, Cornell University, Ithaca, NY 14850, USA.
Int J Environ Res Public Health. 2021 Dec 12;18(24):13104. doi: 10.3390/ijerph182413104.
Small individual behaviors such as household energy-saving behaviors may have major environmental impacts. Individuals may combat global warming by replacing traditional light bulbs with more energy-efficient light bulbs such as LED bulbs, which save electricity and reduce greenhouse gas emissions. Guided by the integrative model of behavioral prediction, the current study explored the effects of five individual personality differences (i.e., consideration of future consequences, environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring) on young Millennials' and Gen Z's attitudes, perceived norms, perceived control, and intention to switch light bulbs. The results of a survey indicated that environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring all significantly predicted attitudes, perceived norms, and perceived control, which predicted behavioral intention. The findings suggested the complex psychological nuance of environmental protection behaviors, even among the "greenest" generations. Implications and directions for future studies were discussed.
个人的一些小行为，如家庭节能行为，可能会对环境产生重大影响。个人可以通过用更节能的灯泡（如 LED 灯泡）取代传统灯泡来应对全球变暖，从而节约用电，减少温室气体排放。本研究以行为预测的综合模型为指导，探讨了五种个体人格差异（即对未来后果的考虑、环境价值观、个人主义和集体主义、调节焦点和自我监控）对年轻的千禧一代和 Z 世代的态度、感知规范、感知控制和更换灯泡的意愿的影响。调查结果表明，环境价值观、个人主义和集体主义、调节焦点和自我监控都显著预测了态度、感知规范和感知控制，而这些又预测了行为意图。研究结果表明，即使是在“最环保”的几代人中，环境保护行为也存在复杂的心理细微差别。讨论了对未来研究的意义和方向。
