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抛硬币:眼科服务中的协作消费或共享经济。

Flip a coin: Collaborative consumption or Sharing Economy in Ophthalmology services.

机构信息

Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.

出版信息

Rom J Ophthalmol. 2021 Oct-Dec;65(4):335-338. doi: 10.22336/rjo.2021.68.

Abstract

The sharing economy and collaborative consumption provide new opportunities in health care, especially to physicians, medical organizations, and consumers (patients). In health care services, there has been a long debate on the implementation and the characteristics of such concepts. Both terms may be very cost-effective, if applied accordingly. The aim of this paper was to investigate whether the concepts of sharing economy and collaborative consumption can be successfully used in health care services, with a specific interest in Ophthalmology services. The conclusions reached revealed that sharing economy in Ophthalmology services should be used from a consumer perspective, whereas the collaborative consumption concept should be used from a provider's perspective.

摘要

共享经济和协作消费为医疗保健提供了新的机会,特别是为医生、医疗机构和消费者(患者)提供了新的机会。在医疗服务领域,关于这些概念的实施和特点一直存在着长期的争论。如果应用得当,这两个术语都可能非常具有成本效益。本文的目的是调查共享经济和协作消费的概念是否可以成功地应用于医疗服务中,并特别关注眼科服务。研究结果表明,眼科服务中的共享经济应从消费者的角度来使用,而协作消费的概念应从提供者的角度来使用。

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