Kiyohara Hiroyuki, Teshima Yuko, Hoshino Haru Angelique, Kanda Miwa, Matsuoka Sadatoshi, Iwamoto Azusa, Fujita Masami
Bureau of International Health Cooperation, National Center for Global Health and Medicine, 1-21-1, Toyama, Shinjuku-ku, Tokyo, 162-8655, Japan.
Department of Community and Global Health, Graduate School of Medicine, The University of Tokyo, 5th Floor, Medical Bldg. 7-3-1 Hongo, Bunkyo-ku, Tokyo, 113-0033, Japan.
Trop Med Health. 2022 Feb 1;50(1):13. doi: 10.1186/s41182-022-00404-9.
This paper discusses the challenges of disseminating COVID-19 information to migrant populations by sharing our trial-and-error approach. In 2018, the Migrants' Neighbor Network & Action (MINNA), a consortium of individuals and organizations that addressed the issues of accessing relevant information and services for migrants in Japan, was launched. Amidst the COVID-19 pandemic, the MINNA attempted to investigate and improve access to health information among Vietnamese, Nepali, and Burmese migrants in Japan. We had three assumptions in distribution of information to reach a large audience, such as building a multilingual website, requesting stakeholders to disseminate information, or posting on Facebook. None of our assumptions were sufficient to reach the target audience in the context of COVID-19, as total number of views that accessed our materials were less than 300 at most. We viewed these myths as the result of overlooking critical elements of effective communication strategies. Eventually, MINNA managed to establish communication with the manager of a Facebook page with the largest number of followers from the Vietnamese community in Japan. Compared with our previous attempts, the messages were delivered to a large audience on the Facebook page, such as the article on COVID-19 vaccines that was viewed more than 300,000 times. In public health emergencies, interactive process of information dissemination is necessary. It is a key component for risk communication and should be prioritized. Breakthroughs in communicating with a larger audience could be possible through partnerships with online communities.
本文通过分享我们的反复试验方法，探讨了向移民群体传播新冠疫情信息所面临的挑战。2018年，移民邻居网络与行动组织（MINNA）成立，该组织由个人和组织组成，致力于解决日本移民获取相关信息和服务的问题。在新冠疫情期间，MINNA试图调查并改善日本越南、尼泊尔和缅甸移民获取健康信息的情况。在向广大受众传播信息方面，我们有三个设想，比如建立多语言网站、要求利益相关者传播信息或在脸书上发布内容。在新冠疫情背景下，我们的设想都不足以覆盖目标受众，因为访问我们资料的总浏览量最多不到300次。我们认为这些误区是忽视有效沟通策略关键要素的结果。最终，MINNA设法与日本越南社区粉丝最多的脸书页面管理员取得了联系。与我们之前的尝试相比，信息在脸书页面上传递给了大量受众，比如一篇关于新冠疫苗的文章浏览量超过30万次。在突发公共卫生事件中，信息传播的互动过程是必要的。这是风险沟通的关键组成部分，应予以优先考虑。通过与在线社区建立伙伴关系，有可能在与更广泛受众的沟通上取得突破。
