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向日本弱势移民群体传播新冠疫情信息的三个误区:疫情期间的经验教训

Three myths of disseminating COVID-19 information to vulnerable migrants in Japan: lessons learned during the pandemic.

作者信息

Kiyohara Hiroyuki, Teshima Yuko, Hoshino Haru Angelique, Kanda Miwa, Matsuoka Sadatoshi, Iwamoto Azusa, Fujita Masami

机构信息

Bureau of International Health Cooperation, National Center for Global Health and Medicine, 1-21-1, Toyama, Shinjuku-ku, Tokyo, 162-8655, Japan.

Department of Community and Global Health, Graduate School of Medicine, The University of Tokyo, 5th Floor, Medical Bldg. 7-3-1 Hongo, Bunkyo-ku, Tokyo, 113-0033, Japan.

出版信息

Trop Med Health. 2022 Feb 1;50(1):13. doi: 10.1186/s41182-022-00404-9.


DOI:10.1186/s41182-022-00404-9
PMID:35105384
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8805667/
Abstract

This paper discusses the challenges of disseminating COVID-19 information to migrant populations by sharing our trial-and-error approach. In 2018, the Migrants' Neighbor Network & Action (MINNA), a consortium of individuals and organizations that addressed the issues of accessing relevant information and services for migrants in Japan, was launched. Amidst the COVID-19 pandemic, the MINNA attempted to investigate and improve access to health information among Vietnamese, Nepali, and Burmese migrants in Japan. We had three assumptions in distribution of information to reach a large audience, such as building a multilingual website, requesting stakeholders to disseminate information, or posting on Facebook. None of our assumptions were sufficient to reach the target audience in the context of COVID-19, as total number of views that accessed our materials were less than 300 at most. We viewed these myths as the result of overlooking critical elements of effective communication strategies. Eventually, MINNA managed to establish communication with the manager of a Facebook page with the largest number of followers from the Vietnamese community in Japan. Compared with our previous attempts, the messages were delivered to a large audience on the Facebook page, such as the article on COVID-19 vaccines that was viewed more than 300,000 times. In public health emergencies, interactive process of information dissemination is necessary. It is a key component for risk communication and should be prioritized. Breakthroughs in communicating with a larger audience could be possible through partnerships with online communities.

摘要

本文通过分享我们的反复试验方法,探讨了向移民群体传播新冠疫情信息所面临的挑战。2018年,移民邻居网络与行动组织(MINNA)成立,该组织由个人和组织组成,致力于解决日本移民获取相关信息和服务的问题。在新冠疫情期间,MINNA试图调查并改善日本越南、尼泊尔和缅甸移民获取健康信息的情况。在向广大受众传播信息方面,我们有三个设想,比如建立多语言网站、要求利益相关者传播信息或在脸书上发布内容。在新冠疫情背景下,我们的设想都不足以覆盖目标受众,因为访问我们资料的总浏览量最多不到300次。我们认为这些误区是忽视有效沟通策略关键要素的结果。最终,MINNA设法与日本越南社区粉丝最多的脸书页面管理员取得了联系。与我们之前的尝试相比,信息在脸书页面上传递给了大量受众,比如一篇关于新冠疫苗的文章浏览量超过30万次。在突发公共卫生事件中,信息传播的互动过程是必要的。这是风险沟通的关键组成部分,应予以优先考虑。通过与在线社区建立伙伴关系,有可能在与更广泛受众的沟通上取得突破。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/46fe/8808984/9780e533f741/41182_2022_404_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/46fe/8808984/e37e97af234b/41182_2022_404_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/46fe/8808984/9780e533f741/41182_2022_404_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/46fe/8808984/e37e97af234b/41182_2022_404_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/46fe/8808984/9780e533f741/41182_2022_404_Fig2_HTML.jpg

相似文献

[1]
Three myths of disseminating COVID-19 information to vulnerable migrants in Japan: lessons learned during the pandemic.

Trop Med Health. 2022-2-1

[2]
COVID-19: challenges faced by Nepalese migrants living in Japan.

BMC Public Health. 2021-4-19

[3]
Migrants' access to COVID-19 vaccination in Japan: Progress and challenges.

J Migr Health. 2023-2-16

[4]
Enhancing healthcare access during disasters and emergencies: Recommendations from Nepali migrants in Japan.

Dialogues Health. 2023-5-6

[5]
Social support as a bridge: A rapid realist review of migrant inclusion in the Japanese response to the COVID-19 pandemic.

J Migr Health. 2022

[6]
Experimental evidence on improving COVID-19 vaccine outreach among migrant communities on social media.

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[7]
"I Just Want Some Clear Answers": Challenges and Tactics Adopted by Migrants in Denmark When Accessing Health Risk Information about COVID-19.

Int J Environ Res Public Health. 2021-8-25

[8]
Lessons Learned From TranslateCovid, a Multilingual Online Resource Hub for Asian American and Pacific Islander Communities and Beyond.

Public Health Rep. 2024

[9]
Using Social Media as a Research Tool for a Bespoke Web-Based Platform for Stakeholders of Children With Congenital Anomalies: Development Study.

JMIR Pediatr Parent. 2021-11-15

[10]
Characterization and Comparison of the Utilization of Facebook Groups Between Public Medical Professionals and Technical Communities to Facilitate Idea Sharing and Crowdsourcing During the COVID-19 Pandemic: Cross-sectional Observational Study.

JMIR Form Res. 2021-4-30

引用本文的文献

[1]
Antecedents and Consequences of Health Literacy among Refugees and Migrants during the First Two Years of COVID-19: A Scoping Review.

Trop Med Infect Dis. 2024-5-16

[2]
Migrants' access to COVID-19 vaccination in Japan: Progress and challenges.

J Migr Health. 2023-2-16

[3]
Risk Communication Distributed among Migrant Workers during the COVID-19 Crisis in Thailand: Analysis on Structural and Networking Gaps.

Trop Med Infect Dis. 2022-10-12

[4]
Access to Health-Related Information, Health Services, and Welfare Services among South and Southeast Asian Immigrants in Japan: A Qualitative Study.

Int J Environ Res Public Health. 2022-9-27

本文引用的文献

[1]
How to Make Health and Risk Communication on Social Media More "Social" During COVID-19.

Risk Manag Healthc Policy. 2021-8-25

[2]
Engaging the vulnerable: A rapid review of public health communication aimed at migrants during the COVID-19 pandemic in Europe.

J Migr Health. 2020

[3]
Perceptions, Knowledge, and Behaviors Related to COVID-19 Among Social Media Users: Cross-Sectional Study.

J Med Internet Res. 2020-9-8

[4]
Global call to action for inclusion of migrants and refugees in the COVID-19 response.

Lancet. 2020-5-9

[5]
Exploring culturally and linguistically diverse consumer needs in relation to medicines use and health information within the pharmacy setting.

Res Social Adm Pharm. 2015

[6]
Knowledge brokering: exploring the process of transferring knowledge into action.

BMC Health Serv Res. 2009-1-16

[7]
Access to health information: a key for better health in the knowledge society.

Yearb Med Inform. 2008

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