Liu Na, Lin Jiaxin, Guo Shu, Shi Xiutian
Business School, Beijing Institute of Fashion Technology, Beijing, China.
Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong, Pokfulam Road, Hong Kong, China.
Ann Oper Res. 2022 Jan 28:1-21. doi: 10.1007/s10479-022-04544-3.
With the emergence of digital technologies, we have witnessed a rapid growth of the sharing economy in recent years. In fashion industry, sharing economy concept is also widely applied. Instances can be found all over the world, like Rent the Runway, Golden Tote, Stitch Fix, and Le Tote in the US, Air Closet in Japan, Y Closet, Ms Paris, and Dora's Dream in China, etc. In this paper, motivated by the industrial practices of fashion sharing platforms, we first conduct a literature review on business operations of sharing platforms, including the sharing platform operations, digital and information technologies employed in sharing economy, business models, and sustainability and circularity in business operations. Afterwards, we analyze the challenges faced by fashion sharing platforms by exploring the two leading fashion sharing platforms in the US and in China, respectively. At last, we propose future research directions on fashion sharing platform operations and conclude the paper.
随着数字技术的出现，近年来我们见证了共享经济的快速发展。在时尚产业中，共享经济概念也得到了广泛应用。在世界各地都能找到相关实例，比如美国的Rent the Runway、Golden Tote、Stitch Fix和Le Tote，日本的Air Closet，中国的Y Closet、Ms Paris和Dora's Dream等等。在本文中，受时尚共享平台的行业实践启发，我们首先对共享平台的商业运营进行了文献综述，包括共享平台运营、共享经济中使用的数字和信息技术、商业模式以及商业运营中的可持续性和循环性。之后，我们分别通过探究美国和中国的两个领先时尚共享平台，分析了时尚共享平台面临的挑战。最后，我们提出了时尚共享平台运营的未来研究方向并总结了本文。
