Wu Qian, Zheng Ziyang, Li Wenbo
Business School, Jiangsu Normal University, Xuzhou, China.
Department of Real Estate, Konkuk University, Seoul, South Korea.
Front Psychol. 2022 Jan 24;12:782035. doi: 10.3389/fpsyg.2021.782035. eCollection 2021.
As the development trend of the future housing field, green housing is an effective way to reduce pollution, save energy, and promote industrial upgrading. At the same time, the green house is of great significance to change the development mode of the construction industry and promote the sustainable development of the social economy. This study proposes a comprehensive research model to examine the influencing mechanism of residents' intention to purchase green buildings. The proposed model is empirically tested using data collected from 1,338 urban residents in China. Based on logit, probit, and ivprobit models, factors such as personal characteristics, housing price, and the number of real estate ownership are selected to conduct empirical analysis and mechanism analysis on willingness that affects consumers' purchase of green houses. The results show that housing assets significantly affect the willingness of householders to pay for green houses. The more houses they own, the higher their willingness to pay for a green house will be. Similarly, if the housing prices are higher, householders are more willing to buy a green house. The amount of housing assets will affect the willingness of householders to pay for green housing through the way of individual happiness. In terms of the characteristics of the householder, if the householder is more educated, unmarried, his willingness to buy a green house will be stronger, and owning housing assets may affect the individual happiness due to the housing wealth effect brought by rising housing prices. People with more housing assets are more likely to have the happiness brought by higher wealth, which may affect the purchase intention of householders.
作为未来住房领域的发展趋势，绿色住宅是减少污染、节约能源和促进产业升级的有效途径。同时，绿色住宅对于改变建筑业发展模式、推动社会经济可持续发展具有重要意义。本研究提出了一个综合研究模型，以检验居民购买绿色建筑意愿的影响机制。使用从中国1338名城市居民收集的数据对所提出的模型进行了实证检验。基于logit、probit和ivprobit模型，选择个人特征、房价和房产拥有数量等因素，对影响消费者购买绿色住宅意愿进行实证分析和机制分析。结果表明，住房资产显著影响户主为绿色住宅支付的意愿。他们拥有的房屋越多，为绿色住宅支付的意愿就越高。同样，如果房价越高，户主就越愿意购买绿色住宅。住房资产量将通过个人幸福感的方式影响户主为绿色住宅支付的意愿。就户主特征而言，如果户主受教育程度更高、未婚，其购买绿色住宅的意愿就会更强，并且拥有住房资产可能因房价上涨带来的住房财富效应而影响个人幸福感。拥有更多住房资产的人更有可能拥有更高财富带来的幸福感，这可能会影响户主的购买意愿。
