Jariyapan Prapatchon, Mattayaphutron Suchira, Gillani Syeda Noorzahrah, Shafique Owais
King Mongkut's Institute of Technology Ladkrabang Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand.
Department of Agricultural Extension and Communication, Faculty of Agriculture at Kamphaeng Saen, Kasetsart University, Nakhon Pathom, Thailand.
Front Psychol. 2022 Feb 9;12:814087. doi: 10.3389/fpsyg.2021.814087. eCollection 2021.
Cryptocurrency could redefine the interplay of Internet-connected world markets by eliminating constraints set by traditional local currencies and exchange rates. It has the potential to revolutionise digital markets through the use of duty-free trading. This study investigates the factors which influence the behavioural intention to use cryptocurrency based on the Technology Acceptance Model 3 (TAM 3) during the COVID-19 (SARS-COV-2) pandemic. Data were collected through a cross-sectional questionnaire from 357 Pakistani business-educated adults, including investors who had a rudimentary understanding of the technology and financial instruments. Partial least square (PLS)-based structural equation modeling (SEM) was used to test the developed theoretical framework based on the Technology acceptance model 3. The PLS model has explained 72.1% of what constitutes the behavioural intention to use cryptocurrency. Surprisingly, risk was not a major consideration. This might be due to the fact that the majority of respondents thought working with cryptocurrency was hazardous. Willingness to handle cryptocurrency risk, on the other hand, might be a stumbling block to acceptance. The most essential aspect of a cryptocurrency's success was the perceived usefulness. Moreover, the moderating role of experience was not substantiated in this study. However, perceived usefulness was identified as a partial mediator of subjective norm and the perceived ease to use. This study contributed to the literature through the application of TAM 3 (an extension of the technology acceptance models) to investigate the fundamental qualities a cryptocurrency should have in order to influence investor's behavioural intention to use it. These findings provide revolutionary insights for the present and future market players for investment planning and for improved cryptocurrencies development.
加密货币可以消除传统本地货币和汇率所设定的限制，从而重新定义互联网连接的世界市场之间的相互作用。它有潜力通过免税交易来彻底改变数字市场。本研究调查了在新冠疫情（SARS-CoV-2）期间，基于技术接受模型3（TAM 3）影响使用加密货币行为意图的因素。数据通过横断面问卷调查从357名受过商业教育的巴基斯坦成年人中收集，包括对该技术和金融工具有初步了解的投资者。基于偏最小二乘法（PLS）的结构方程模型（SEM）被用于检验基于技术接受模型3所构建的理论框架。PLS模型解释了构成使用加密货币行为意图的72.1%的因素。令人惊讶的是，风险并非主要考虑因素。这可能是因为大多数受访者认为使用加密货币具有危险性。另一方面，处理加密货币风险的意愿可能是接受它的一个障碍。加密货币成功的最关键因素是感知有用性。此外，本研究未证实经验的调节作用。然而，感知有用性被确定为主观规范和感知易用性的部分中介变量。本研究通过应用TAM 3（技术接受模型的扩展）来调查加密货币为影响投资者使用其的行为意图应具备的基本特质，从而为该领域文献做出了贡献。这些发现为当前和未来的市场参与者进行投资规划以及改进加密货币发展提供了具有革命性的见解。
