Stanciu Adrian, Partsch Melanie, Lechner Clemens M
Faculty of Humanities, Education and Social Sciences (FHSE), University of Luxembourg, Luxembourg, Luxembourg.
Department of Methodology and Statistics, Utrecht University, Utrecht, Netherlands.
Front Psychol. 2024 Aug 16;15:1395674. doi: 10.3389/fpsyg.2024.1395674. eCollection 2024.
Cryptocurrency is an attempt to create an alternative to centralized financial systems using blockchain technology. However, our understanding of the psychological mechanisms that drive cryptocurrency adoption is limited. This study examines the role of basic human values in three stages of cryptocurrency adoption-awareness, intention to buy, and ownership-using the Theory of Planned Behavior (TPB). Logistic regression analysis was conducted on a quota sample of 714 German adults, and the results showed that openness-to-change values increased the likelihood of cryptocurrency awareness, while self-enhancement values increased the likelihood of intention to buy and ownership. These findings were consistent even after controlling for demographic characteristics, attitudinal beliefs, and perceived behavioral control, which are important factors in the TPB. The results suggest that basic human values may influence an individual's decision to adopt cryptocurrency, but the transition from awareness to ownership may be influenced by socio-economic opportunities available to interested individuals.
加密货币是利用区块链技术创建一种替代中心化金融系统的尝试。然而，我们对推动加密货币采用的心理机制的理解有限。本研究运用计划行为理论（TPB），考察了基本人类价值观在加密货币采用的三个阶段——认知、购买意愿和拥有——中的作用。对714名德国成年人的配额样本进行了逻辑回归分析，结果表明，变革开放性价值观增加了加密货币认知的可能性，而自我提升价值观增加了购买意愿和拥有的可能性。即使在控制了人口特征、态度信念和感知行为控制（这些是TPB中的重要因素）之后，这些发现仍然一致。结果表明，基本人类价值观可能会影响个人采用加密货币的决定，但从认知到拥有的转变可能会受到有兴趣的个人可获得的社会经济机会的影响。
