Austen Erin L, Dignam Joey, Hauf Petra
St. Francis Xavier University, Canada.
Health Psychol Open. 2016 Sep 29;3(2):2055102916671015. doi: 10.1177/2055102916671015. eCollection 2016 Jul.
Young adults' reactions to breastfeeding images were assessed using varied approaches. In Study 1, participants viewed posters from a breastfeeding campaign; many anticipated negative reaction to the campaign. In Study 2, participants viewed novel infant-feeding posters; breastfeeding posters were viewed for less time than bottle-feeding posters, regardless of the task assigned. In Study 3, participants were asked to rate their comfort level viewing infant-feeding images; greater discomfort was reported for breastfeeding images. Taken together, we argue that many young adults expect, and experience, discomfort viewing breastfeeding, but it is important to continue using breastfeeding images in promotion efforts.
研究人员采用多种方法评估了年轻人对母乳喂养图片的反应。在研究1中，参与者观看了一场母乳喂养宣传活动的海报；许多人预计该活动会引发负面反应。在研究2中，参与者观看了新颖的婴儿喂养海报；无论分配的任务是什么，与奶瓶喂养海报相比，母乳喂养海报的观看时间更短。在研究3中，参与者被要求对观看婴儿喂养图片时的舒适度进行评分；结果显示，观看母乳喂养图片时会感到更大的不适。综合来看，我们认为许多年轻人在观看母乳喂养图片时会预期并实际体验到不适，但在宣传活动中继续使用母乳喂养图片很重要。
