Struik Laura, Rodberg Danielle, Sharma Ramona H
School of Nursing, University of British Columbia, Kelowna, BC, Canada.
School of Social Work, University of British Columbia, Kelowna, BC, Canada.
JMIR Ment Health. 2022 Mar 1;9(3):e35234. doi: 10.2196/35234.
Smoking rates in Canada remain unacceptably high, and cessation rates have stalled in recent years. Online cessation programs, touted for their ability to reach many different populations anytime, have shown promise in their efficacy. The Government of Canada has therefore funded provincial and national smoking cessation websites countrywide. However, little is known about the behavior change techniques (BCTs) that underpin the content of these websites, which is key to establishing the quality of the websites, as well as a way forward for evaluation.
The purpose of this study, therefore, is to apply the BCTTv1 taxonomy to Canadian provincial and federal websites, and to determine which BCTs they use.
A total of 12 government-funded websites across Canada were included for analysis. Using deductive content analysis and through training in applying the BCTTv1 taxonomy, the website content was coded according to the 93 BCTs across the 16 BCT categories.
Of the 16 BCT categories, 14 were present within the websites. The most widely represented BCT categories (used in all 12 websites) included goals and planning, social support, natural consequences, and regulation. Implementation of BCTs within these categories varied across the sites.
Analyzing the content of online smoking cessation websites using the BCTTv1 taxonomy is an appropriate method for identifying the behavior change content of these programs. The findings offer programmers and researchers tangible directions for prioritizing and enhancing provincial and national smoking cessation programs, and an evaluation framework to assess smoking cessation outcomes in relation to the web-based content.
加拿大的吸烟率仍然高得令人无法接受，且近年来戒烟率停滞不前。在线戒烟项目因其能够随时覆盖许多不同人群的能力而受到推崇，已显示出其有效性。因此，加拿大政府已在全国范围内为省级和国家级戒烟网站提供资金。然而，对于支撑这些网站内容的行为改变技术（BCTs）却知之甚少，而这对于确定网站质量以及评估的未来方向至关重要。
因此，本研究的目的是将BCTTv1分类法应用于加拿大省级和联邦网站，并确定它们使用了哪些BCTs。
总共纳入了加拿大12个政府资助的网站进行分析。通过演绎性内容分析，并经过应用BCTTv1分类法的培训，网站内容按照16个BCT类别中的93种BCTs进行编码。
在16个BCT类别中，有14个出现在网站中。最广泛呈现的BCT类别（在所有12个网站中都有使用）包括目标与规划、社会支持、自然结果和规则。这些类别中BCTs的实施在不同网站之间有所不同。
使用BCTTv1分类法分析在线戒烟网站的内容是识别这些项目行为改变内容的一种合适方法。研究结果为程序员和研究人员提供了切实可行的方向，以便对省级和国家级戒烟项目进行优先排序和改进，并提供了一个评估框架，以评估与网络内容相关的戒烟成果。
