J Am Pharm Assoc (2003). 2022 Jul-Aug;62(4):1154-1157. doi: 10.1016/j.japh.2022.02.002. Epub 2022 Feb 11.
Academic detailing is a medical education outreach service that typically features in-person individualized discussion of therapeutic decisions. The onset of the coronavirus disease 2019 (COVID-19) pandemic compelled many existing academic detailing services to switch to providing their services virtually. This format switch brought opportunities and challenges to detailing programs across North America. Technology enabled programs to continue, but adaptations were necessary, including communication style changes enabling automated booking and optimizing support materials for a virtual environment. Specifically, communication decisions, including when to screen share and strategies to encourage 2-way communication must be addressed to maintain the advantage of a discussion format. As pandemic limitations resolve and academic detailing services move forward, it is important to consider advantages and challenges of virtual academic detailing and how pandemic work will inform future approaches to academic detailing that may blend in-person and virtual outreach.
学术细化是一种医学教育外展服务，通常采用面对面的个性化治疗决策讨论。2019 年冠状病毒病（COVID-19）大流行的爆发迫使许多现有的学术细化服务转向虚拟提供服务。这种格式转换给北美各地的细化项目带来了机遇和挑战。技术使项目得以继续，但需要进行调整，包括改变沟通方式以实现自动预订和优化虚拟环境下的支持材料。具体来说，必须解决沟通决策，包括何时共享屏幕以及鼓励双向沟通的策略，以保持讨论格式的优势。随着大流行限制的解除和学术细化服务的推进，考虑虚拟学术细化的优势和挑战以及大流行期间的工作将如何为未来的学术细化方法提供信息，这些方法可能将面对面和虚拟外展相结合，这一点很重要。
