When it pays off to take a look: Infants learn to follow an object's motion with their gaze-Especially if it features eyes.

Social cues and instrumental learning are two aspects potentially fostering early gaze following. We systematically investigated the influence of social features (schematic eyes vs. reverse-contrast eyes) and gaze-contingent reinforcement (elicited vs. not elicited) on 4-month-olds' learning to attend to gaze-cued objects. In 4 experiments, we tested infants' (N = 74) gaze following of a turning block with schematic or reverse-contrast eyes. In Experiments 1 and 2, infants could elicit an attractive animation in a training phase via interactive eye tracking by following the turning of the block. Experiments 3 and 4 were yoked controls without contingent reinforcement. Infants did not spontaneously follow the motion of the block. Four-month-olds always followed the block after training when it featured schematic eyes. When the block featured reverse-contrast eyes, the training phase only affected infants' looking behavior without reinforcement. While speaking to a certain degree of plasticity, findings stress the importance of eyes for guiding infants' attention.