School of Public Administration, Nanjing Audit University, Nanjing 211815, China.
School of Business, Yangzhou University, Yangzhou 225127, China; Research Center for Government Governance and Public Policy, Yangzhou University, Yangzhou 225127, China.
Waste Manag. 2022 Apr 15;143:206-214. doi: 10.1016/j.wasman.2022.02.034. Epub 2022 Mar 8.
Waste recycling constitutes an important part of sustainable municipal eco-management, but the chronic and enduring problem in China is how to motivate residents to participate. Although previous research has found that persuasive incentives can exert a powerful influence on people's pro-environmental behavior, little work placed much emphasis on the effect of various incentives and make a comparison. The moderating role of social norms in indigenous scene is also ignored. The present research attempts to tackle this issue to explore theoretically the black box of China's policy implementation. We conducted two survey experiments online in China from February 28 to April 25, 2021. The results in experiment 1 show that four incentives significantly affect respondents' disposition toward recycling behavior, of which monetary incentive is the most effective strategy and the order of the rest incentives is environmental framing incentive, institutional incentive and moral incentive according to the effect calculated by the model. Furthermore, experiment 2 finds that social norms positively moderate the nexus between incentives and recycling behavior, and descriptive norms play a more significant role than injunctive norms. Finally, implications for public policy and limitations are discussed.
废物回收构成了可持续城市生态管理的重要组成部分，但中国长期存在的问题是如何激励居民参与。虽然先前的研究发现，劝导性激励措施可以对人们的环保行为产生强大的影响，但很少有研究重视各种激励措施的效果并进行比较。社会规范在本土场景中的调节作用也被忽视了。本研究试图解决这个问题，从理论上探讨中国政策实施的“黑箱”。我们于 2021 年 2 月 28 日至 4 月 25 日在中国进行了两次在线调查实验。实验 1 的结果表明，四种激励措施显著影响了受访者对回收行为的倾向，其中金钱激励是最有效的策略，根据模型计算的效果，其余激励措施的顺序是环境框架激励、制度激励和道德激励。此外，实验 2 发现社会规范正向调节激励措施与回收行为之间的关系，描述性规范比指令性规范发挥更重要的作用。最后，讨论了对公共政策的启示和局限性。
