Tizek Linda, Schielein Maximilian C, Tizek Lucas, Zink Alexander
Fakultät für Medizin, Klinik und Poliklinik für Dermatologie und Allergologie, Technische Universität München, Biedersteiner Str. 29, 80802, München, Deutschland.
Hautarzt. 2022 Jun;73(6):475-484. doi: 10.1007/s00105-022-04974-x. Epub 2022 Mar 16.
The internet is one of the most important sources for health-related information for the general population. Therefore, the analysis of internet search engines can help to capture the social interests and needs regarding diseases.
The aim of this study was to investigate the search queries related to atopic dermatitis (AD) regarding frequency, focus of interest and temporal occurrence in the German federal states in order to identify possible regional differences.
Using the Google Ads Keyword Planner, AD relevant keywords including the monthly search volume between January 2017 and December 2020 were identified, which were then assigned to different categories.
Overall, 1419 keywords were found that had a search volume of 14,817,610 queries. The category 'general' had the highest search volume (n = 5,970,840), but most keywords were assigned to the category 'location' (n = 348). About 60% of the keywords assigned to 'location' were related to AD on the face. On a national level, Bremen and Hamburg had the highest search volume per 100,000 inhabitants. With more than 70%, an enormous increase in search volume could be observed, which was especially high in 2020.
With this internet search analysis, it was possible to clarify which aspects of AD were of particular importance for the German population, which can help to adapt information campaigns to the target population. In addition, the study underlines the increasing relevance of the internet as a source of information regarding health-related topics.
互联网是普通大众获取健康相关信息的最重要来源之一。因此，对互联网搜索引擎的分析有助于了解社会对疾病的兴趣和需求。
本研究旨在调查德国联邦各州与特应性皮炎（AD）相关的搜索查询的频率、兴趣焦点和时间分布，以确定可能存在的地区差异。
使用谷歌广告关键词规划师，确定了2017年1月至2020年12月期间与AD相关的关键词及其月搜索量，然后将其分为不同类别。
共发现1419个关键词，搜索量达14817610次查询。“一般”类别搜索量最高（n = 5970840），但大多数关键词被归为“地点”类别（n = 348）。在归为“地点”类别的关键词中，约60%与面部AD相关。在国家层面，不来梅和汉堡每10万居民的搜索量最高。搜索量增长超过70%，在2020年尤为显著。
通过此次互联网搜索分析，能够明确AD的哪些方面对德国人群尤为重要，这有助于使宣传活动更贴合目标人群。此外，该研究强调了互联网作为健康相关主题信息来源的重要性日益增加。
