Searching beyond the looking glass with sandwich priming.

Duñabeitia et al. (NeuroImage 54(4), 3004-3009, 2011) demonstrated that mirror letters induce the same electrophysiological response as canonical letters during the orthographic stage of visual word recognition. However, behavioral evidence in support of such an effect has remained scarce. We hypothesize that the poor reliability of the behavioral data could be due to the lack of sensitivity of the paradigms used in the literature. In Experiment 1 and Experiment 2, we compared conventional and sandwich-masked priming paradigms. Results showed that mirror primes (mirror) produced a significant priming effect on high-frequency words in the case of sandwich priming only. In Experiment 3, we used sandwich priming with a new material set to address a number of concerns regarding prime-target visual overlap. We obtained a graded facilitatory mirror-letter priming effect that acted additively with lexical frequency, thus supporting the idea that it originates in the fast automatic orthographic stage. Given that the graded priming effect provides little support for the idea of the complete preservation of mirror invariance for non-reversal letters, complementary explanations are explored.