Zhang Weizheng, Williams Allan M, Li Gang, Liu Anyu
Research Centre for the Competitiveness of the Visitor Economy, School of Hospitality and Tourism Management, University of Surrey, Guildford, GU2 7XH, United Kingdom.
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, SAR, China.
Tour Manag. 2022 Aug;91:104525. doi: 10.1016/j.tourman.2022.104525. Epub 2022 Mar 15.
The COVID-19 pandemic has brought sweeping changes to global tourism alongside large-scale travel restrictions, posing complex challenges to entrepreneurs and firms seeking to find their footing in a turbulent climate. This study presents a theoretical framework linking uncertainty, capital, and innovation to analyse how bed-and-breakfast small and medium-sized enterprises have innovatively responded to unprecedented obstacles during COVID-19 recovery. Three-stage longitudinal interviews were conducted with more than 30 entrepreneurs between April and November 2020 to unpack their ongoing responses to the pandemic. The recovery process was found to be non-linear due to the shifting nature of sources of uncertainty and changes in entrepreneurs' capital. These alterations shaped interviewees' responses, especially in terms of product and marketing innovations, which ultimately generated new uncertainty.
新冠疫情在带来大规模旅行限制的同时，也给全球旅游业带来了巨大变化，给那些试图在动荡环境中站稳脚跟的企业家和公司带来了复杂挑战。本研究提出了一个将不确定性、资本和创新联系起来的理论框架，以分析民宿中小企业在新冠疫情复苏期间如何创新性地应对前所未有的障碍。2020年4月至11月期间，对30多位企业家进行了三阶段纵向访谈，以深入了解他们对疫情的持续应对措施。由于不确定性来源的变化性质以及企业家资本的改变，复苏过程被发现是非线性的。这些变化塑造了受访者的应对措施，尤其是在产品和营销创新方面，而这最终又产生了新的不确定性。
