Zhang Mo, Geng Ruoqi, Huang Yuan, Ren Shengce
Economics and Management School, Shanghai Maritime University No.1550, Haigang Avenue, Pudong District, Shanghai, 201902 China.
Cardiff Business School, Cardiff University Cardiff, UK.
Int J Hosp Manag. 2021 Jan;92:102760. doi: 10.1016/j.ijhm.2020.102760. Epub 2020 Nov 11.
This study investigates how peer-to-peer accommodation (P2PA) hosts in China have responded to the COVID-19 pandemic. A multi-case study approach was adopted to depict the decision-making logic of three different types of hosts-speculators, diplomats, and entrepreneurs-based on an awareness-motivation-capability (AMC) framework under COVID-19. The findings highlight the role of owner motivation (profit/sharing/entrepreneurial-driven) and capabilities, such as having a unique value proposition and linkages with other hospitality experience, under COVID-19. Meanwhile, the platform collaboration capability failed to support survival during the pandemic. Moreover, the current study indicated that, after the COVID-19, entrepreneurs will continue to innovate, diplomats' operations will remain unchanged and speculators will quit hosting. Hence, COVID-19 is an accelerator of P2P industry that reserving the hosts who embrace the original features of the P2PA sector, e.g. sharing and a focus on the experience, and eliminating the hosts who have diluted the uniqueness of the sector.
本研究调查了中国的点对点住宿（P2PA）房东如何应对新冠疫情。采用多案例研究方法，基于新冠疫情下的意识-动机-能力（AMC）框架，描述了三种不同类型房东——投机者、外交官和企业家——的决策逻辑。研究结果突出了房东动机（利润/分享/创业驱动）和能力的作用，例如在新冠疫情下拥有独特的价值主张以及与其他酒店体验的联系。同时，平台协作能力在疫情期间未能支持房东生存。此外，当前研究表明，新冠疫情之后，企业家将继续创新，外交官的运营将保持不变，投机者将退出房东行列。因此，新冠疫情是P2P行业的加速器，它保留了那些秉持P2PA行业原始特征（如分享和注重体验）的房东，淘汰了那些淡化该行业独特性的房东。
