Tao Hu, Sun Xin, Liu Xia, Tian Jinfang, Zhang Di
School of Business and Administration, Shandong University of Finance and Economics, Jinan, China.
School of Statistics, Shandong University of Finance and Economics, Jinan, China.
Front Psychol. 2022 Mar 3;13:818845. doi: 10.3389/fpsyg.2022.818845. eCollection 2022.
The COVID-19 pandemic has had a profound psychological and behavioral impact on people around the world. Consumer purchase behaviors have thus changed greatly, and consumer services companies need to adjust their business models to adapt to this change. From the perspective of consumer psychology, this paper explores the impact of consumer purchase behavior changes over the course of the pandemic on the business model design of consumer services companies using a representative survey of 1,742 individuals. Our results show that changes in consumer purchase behavior have a significant impact on the design of consumer services firms' business models. Specifically, changes in consumers' purchase object, motive, and timeframe are more likely to spark a novelty-centered business model design, whereas changes in purchase method tend to inspire an efficiency-centered one. Our findings provide a theoretical reference for consumer services companies in designing business models when faced with unexpected crises.
新冠疫情对全球人民产生了深远的心理和行为影响。消费者购买行为因此发生了巨大变化，消费服务公司需要调整其商业模式以适应这一变化。从消费者心理学的角度出发，本文通过对1742名个体进行代表性调查，探讨了疫情期间消费者购买行为变化对消费服务公司商业模式设计的影响。我们的研究结果表明，消费者购买行为的变化对消费服务公司商业模式的设计有重大影响。具体而言，消费者购买对象、动机和时间框架的变化更有可能引发以新颖性为中心的商业模式设计，而购买方式的变化则倾向于激发以效率为中心的商业模式设计。我们的研究结果为消费服务公司在面对意外危机时设计商业模式提供了理论参考。
