Bailey Rachel L, Wang Tianjiao Grace, Liu Jiawei, Clayton Russell B, Kwon Kyeongwon, Diwanji Vaibhav, Karimkhanashtiyani Farzaneh
School of Communication, Florida State University, Tallahassee, FL, United States.
Department of Communication, Bradley University, Peoria, IL, United States.
Front Psychol. 2022 Mar 3;13:838471. doi: 10.3389/fpsyg.2022.838471. eCollection 2022.
The social facilitation of eating plays a significant role in influencing individuals' eating decisions. However, how social eating cues are processed in health promotion messages is unclear. This study examined individuals' food craving in response to social cues in images (Experiment 1) and emotional experiences, perceived threat, perceived efficacy, behavioral intentions, and motivational coactivation elicited by social eating cues in obesity prevention fear appeals (Experiment 2). Results suggested that the presence of a group of people eating in an image facilitated food craving for the presented foods. Moreover, fear appeals that presented obesity and its consequences with more social eating cues, versus individual eating cues, generated greater positive emotional responses, perceived threat severity, response and self-efficacy, and motivational coactivation indicating more attention and threat vigilance. However, these cues also generated fewer self-reported intentions to change unhealthy eating behaviors. Implications and suggestions for future research are discussed.
饮食的社会促进作用在影响个体饮食决策方面发挥着重要作用。然而，健康促进信息中社会饮食线索是如何被处理的尚不清楚。本研究考察了个体对图像中社会线索的食物渴望（实验1），以及肥胖预防恐惧诉求中社会饮食线索引发的情绪体验、感知威胁、感知效能、行为意图和动机共激活（实验2）。结果表明，图像中一群人进食的场景会促进对所展示食物的渴望。此外，与个体饮食线索相比，呈现肥胖及其后果并带有更多社会饮食线索的恐惧诉求会产生更大的积极情绪反应、感知威胁严重性、反应和自我效能，以及动机共激活，表明更多的关注和威胁警惕。然而，这些线索也导致自我报告的改变不健康饮食行为的意图减少。本文讨论了研究结果及其对未来研究的启示和建议。
