a Gaylord College of Journalism and Mass Communication , University of Oklahoma.
b School of Communication , Florida State University.
Health Commun. 2018 Oct;33(10):1223-1232. doi: 10.1080/10410236.2017.1350908. Epub 2017 Aug 29.
A 2 × 2 experiment was conducted, where participants watched anti-tobacco messages that varied in deception (content portraying tobacco companies as dishonest) and disgust (negative graphic images) content. Psychophysiological measures, self-report, and a recognition test were used to test hypotheses generated from the motivated cognition framework. The results of this study indicate that messages containing both deception and disgust push viewers into a cascade of defensive responses reflected by increased self-reported unpleasantness, reduced resources allocated to encoding, worsened recognition memory, and dampened emotional responses compared to messages depicting one attribute or neither. Findings from this study demonstrate the value of applying a motivated cognition theoretical framework in research on responses to emotional content in health messages and support previous research on defensive processing and message design of anti-tobacco messages.
进行了一项 2×2 实验，参与者观看了在欺骗性（内容描绘烟草公司不诚实）和厌恶感（负面图形图像）方面有所不同的反烟草信息。使用心理生理测量、自我报告和识别测试来检验动机认知框架中产生的假设。这项研究的结果表明，与只描述一种属性或两者都不描述的信息相比，包含欺骗和厌恶感的信息会促使观众陷入一连串的防御反应，表现为自我报告的不愉快感增加、编码分配的资源减少、识别记忆变差以及情绪反应减弱。这项研究的结果表明，在健康信息中对情绪内容的反应研究中应用动机认知理论框架的价值，并支持关于防御性处理和反烟草信息设计的先前研究。
