美国人对“无肉星期一”活动信息感知效果的实验研究
Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
机构信息
Hannah-Therese Rayala, Natalia Rebolledo, Marissa G. Hall, and Lindsey Smith Taillie are with the Department of Nutrition, Gillings School of Global Public Health, University of North Carolina, Chapel Hill. Marissa G. Hall and Lindsey Smith Taillie are also with the Carolina Population Center, University of North Carolina, Chapel Hill.
出版信息
Am J Public Health. 2022 May;112(5):724-727. doi: 10.2105/AJPH.2022.306766. Epub 2022 Mar 24.
Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the United States is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused messages from the Meatless Monday campaign, we conducted an online randomized experiment among US adults aged 18 years or older (n = 1244). Compared with control messages, health-focused and environment-focused Meatless Monday messages led to significantly higher perceived message effectiveness and increased intention to reduce meat consumption. (. 2022;112(5):724-727. https://doi.org/10.2105/AJPH.2022.306766).
鉴于红色肉类消费对健康和环境的负面影响，减少美国的红色肉类摄入量对人类和地球的福祉都很重要。为了从实验上评估“无肉星期一”运动的以健康为重点和以环境为重点的信息的影响，我们在美国年龄在 18 岁或以上的成年人中进行了一项在线随机实验（n=1244）。与对照信息相比，以健康为重点和以环境为重点的“无肉星期一”信息导致感知信息有效性显著提高，并增加了减少肉类消费的意愿。（2022 年；112（5）：724-727。https://doi.org/10.2105/AJPH.2022.306766）。
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