Texas Tech University Health Sciences Center, Lubbock, TX, USA.
Baylor University, Waco, TX, USA.
Glob Health Promot. 2022 Sep;29(3):57-65. doi: 10.1177/17579759221080746. Epub 2022 Mar 31.
South Korea has one of the highest rates of monthly alcohol consumption, high-risk drinking, and alcohol-related problems. Global viewers of Korean dramas consume messages about the cultural norms regarding alcohol consumption. There is limited data on the portrayal of alcohol in Korean dramas. The purpose of this embedded mixed methods study is to explore the nature of the portrayal of alcohol consumption in Korean dramas. Content analysis was conducted on a random selection of six drama series. The portrayal of alcohol consumption is ubiquitous, with a reference to alcohol approximately every 12 minutes of programming. The primary messages include the ritualistic importance of alcohol, the over consumption of alcohol by males and females, alcohol as a stress reliever, alcohol as a relationship facilitator, intoxication as a positive valence, unrealistic consequences of intoxication, males as reliable caretakers of intoxicated females, and nondepiction of driving while intoxicated. The results of this study further our understanding of the frequency of the portrayal of alcohol and the prevailing messages about alcohol consumption and intoxication in Korean dramas.
韩国是月均酒精摄入量、高危饮酒和与酒精相关问题最高的国家之一。观看韩国电视剧的全球观众会接收到有关饮酒文化规范的信息。关于韩国电视剧中对酒精的描绘，数据有限。本嵌入式混合方法研究的目的是探讨韩国电视剧中对酒精消费的描绘性质。对随机选择的六部电视剧系列进行了内容分析。饮酒的描绘无处不在，每 12 分钟的节目中大约会提到一次酒精。主要信息包括酒精的仪式性重要性、男性和女性过度饮酒、酒精作为压力缓解剂、酒精作为促进关系的因素、醉酒的积极影响、醉酒的不切实际后果、男性作为醉酒女性可靠照顾者，以及不描绘醉酒驾驶。本研究的结果进一步加深了我们对韩国电视剧中酒精描绘的频率以及关于饮酒和醉酒的流行信息的理解。
