Shidler College of Business, University of Hawai'i at Mānoa, 2404 Maile Way, Honolulu, HI, 96822, United States.
Kellogg School of Management, Northwestern University, 2211 Campus Dr. Evanston, IL, 60208, United States.
Curr Opin Psychol. 2022 Aug;46:101335. doi: 10.1016/j.copsyc.2022.101335. Epub 2022 Mar 8.
Agency reflects an orientation in which the individual prioritizes the self. Agency has been associated with positive consequences, such as directing people to accomplish tasks and attain goals. Yet, agency is also associated with negative consequences, such as fueling materialistic and narcissistic behavior. This paper reviews recent research that conceptualizes agency as a hierarchical framework. Specifically, a general orientation toward agency can be rooted in two distinct and separable motives: self-efficacy and self-enhancement. Specifically, these motives can differentially guide how agency affects consumption and psychological well-being. As such, recognizing the distinct motives underlying agency allows for greater precision in predicting and understanding both consumer behavior in particular and human behavior in general.
能动性反映了个体将自我放在优先位置的一种倾向。能动性与积极的结果相关联，例如引导人们完成任务和实现目标。然而，能动性也与消极的结果相关联，例如助长物质主义和自恋行为。本文回顾了最近将能动性概念化为一个层次框架的研究。具体来说，对能动性的一般倾向可以根植于两个截然不同且可分离的动机：自我效能感和自我增强。具体来说，这些动机可以不同地指导能动性如何影响消费和心理幸福感。因此，认识到能动性背后的不同动机，可以更精确地预测和理解特定的消费行为以及一般的人类行为。
