Kowal Marta, Sorokowski Piotr
Institute of Psychology, University of Wrocław, 50-529 Wrocław, Poland.
Int J Environ Res Public Health. 2022 Mar 24;19(7):3842. doi: 10.3390/ijerph19073842.
Public opinion on who performs more beauty-enhancing behaviors (men or women) seems unanimous. Women are often depicted as primarily interested in how they look, opposed to men, who are presumably less focused on their appearance. However, previous studies might have overlooked how masculinity relates to self-modification among men.
We explored this issue in depth by conducting a qualitative Study 1 aimed to establish how men and women enhance their attractiveness ( = 121) and a quantitative Study 2 aimed to test time spent on activities that increase one's attractiveness in a longitudinal design (with seven repeated measures from 62 participants; = 367).
We observed no sex differences in beauty investments. Although women spent more time on make-up and cosmetics usage, men caught up with women in exercising and bodybuilding.
Our study provides evidence that there may not be such wide sex differences in the intensity of enhancing one's appearance as has been previously thought. We hypothesize that this might partly stem from changes in gender roles regarding masculinity.
关于谁进行更多美容行为（男性还是女性）的公众看法似乎是一致的。女性常常被描绘成主要关注自己的外表，而男性则被认为相对不太关注自己的外貌。然而，以往的研究可能忽略了男性气质与男性自我修饰之间的关系。
我们通过进行一项定性研究1深入探讨了这个问题，该研究旨在确定男性和女性如何提高自己的吸引力（n = 121），以及一项定量研究2，旨在在纵向设计中测试花在增加个人吸引力活动上的时间（62名参与者进行了7次重复测量；n = 367）。
我们观察到在美容投入方面没有性别差异。虽然女性在化妆和使用化妆品上花费的时间更多，但男性在锻炼和健身方面赶上了女性。
我们的研究提供了证据，表明在增强外表的强度方面，可能不存在此前认为的如此大的性别差异。我们推测，这可能部分源于男性气质方面性别角色的变化。
